Initial, the jargon.
Back link: this can be where a website links to your web site; i.e. Website X encompasses a link pointing to your website, thus your site contains a back link from Website X
One-way link: where only website X links to your site, however your web site does NOT link to web site X
Reciprocal link: where two sites have swapped links therefore they both link to every alternative
Anchor text: the text/description that’s associated together with your link on the back link site.
Page rank: Google’s proprietary system for assigning a price (from one-ten where 10 is best)  to the combined number and the quality of back links pointing to your site. Usually abbreviated to “PR”
Search Engine Results Page (SERP): we use the terms “SERPs” to ask the search engine results page, and therefore the position of a site on it. Thus if a web site features a SERP of three, it means for a explicit keyword search it appears on page three of the results. Note that some folks use SERP to talk over with the position on the page, therefore {that a} SERP of 3 could conjointly mean the positioning appears at #three on the first page.

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Therefore, what does it all mean?
In the web promoting world, Page Rank suggests that a lot. Increasing a website’s PR is one amongst the main foci of on-line marketing.

The goal is to induce as high a PR as possible for your site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the quality of the site linking to your site. How will it do this? By measuring, amongst alternative things, that web site’s PR. There is conjointly evidence {that the} degree of relatedness of content is additionally important. If you site is an e.g. Land web site, then a back link from a website dealing in scuba gear may not be value much to you. But back links from sites that have sensible PR and are related to you (e.g. by trade or by region/location) are well price pursuing. By increasing the number and quality of links pointing to your website, over time you’ll increase your PR.

Note conjointly that many alternative engines additionally use back links as half of their SERP algorithm. Some might not be as subtle as Google, but many measure the number of back links in their index and use this as half of how they rank your website underneath a explicit search.

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So how do I improve my Page Rank?
Firstly, build sure your web site has sensible quality content. Make alternative sites and their owners wish to link to you. Then get out on the net and begin creating propositions to different website owners in related fields.

Ideally, you may get links from sites that have the next Page Rank than yours, however this is not invariably possible. What you should explore for are sites that:
Have good content
Are relevant or connected to your website
Have some Page Rank already (i.e. not brand new)
Also, older domains may do better than newer domains

A number of the do nots.
Be cautious of FFA (Free For All) sites; typically these does one no smart and will really does one damage as they tend to be viewed as spam sites by some engines.
Do not “spam” your anchor text; create it relevant and do not overload it with keywords or repetitions.
Vary your anchor text. Use completely different variations or re-writes of anchor text on totally different sites.
Create certain the page where your link can be placed has been indexed by the search engines. If it has not been indexed (or cannot be for whatever reason) then you won’t get any profit from it.
Build positive {that the} pages you place links on have limits to the quantity of links listed. Single figures are ideal, but not forever possible.

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