link building

There is no point in creating a website unless you have thought about how you are going to get visitors. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. You want the majority of visitors to come from search engines. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.

Search engine incomes are directly related to the number of relevant results they present to their users. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. The more often the searchers return the greater the search engines fortunes. You and your web pages face a similar challenge.Acquire users and keep them coming back.

So what should you do?. There are two paths to achieving this and the good news is you can if you have the money do both. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The keyword entered by the user causes the search engine to search its indexes for the most accurate and relevant web pages. Search engines decide what web pages are returned by using two prime factors – authority and relevance.

Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. Search engines calculate the position of a web page in a returned list of results by measuring the authority and number of backlinks to each page.

Back links are the number one priority you should focus on in web page optimisation.

Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Whilst all back links are of value some are more valuable than others.

Back links from pages with authority in eyes of the search engine can pass authority onto your web pages.The higher the authority of the web page ‘sending’ the back link the more authority is likely to received by your web pages.