Social Media Marketing

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There are only two feelings that are at the root of every human action. To put it a different way, there are only two emotions that motivate everything that people perform. These feelings are fear and desire. People either take action because they DESIRE something – monetary welath, a relationship, fulfillment, respect, peace, power, etc. Or they could do something because they FEAR losing something important or valuable that they already have – money, a relationship, fulfillment, respect, peace, power, etc. At first glance this concept appears too simple, but if you ponder it, pretty much every action does actually circle around those two fundamental feelings.

So… if you want your Tweets to be as effective as possible, it makes sense to hold the two powerful motivators in mind. That’s the “secret” to forming effective tweets. The following are 3 examples of Tweet Formulas that ping these feelings in people:

1. The “Other Guy Knows a Secret That You Should Get” Formula: This is extremely effective when the “other guy” is a well-known person. It is extremely enticing to most people to learn how to do, be, or acquire what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.

Tweet Formula: How (name of celebrity) (does something) and you can, too.

Sample Tweet: How Paris Hilton loses weight while eating whatever she wants… and how you can, too.

Sample Tweet: How Donald Trump makes money while sitting by the pool… and how you can, too.

2. The “Your Problems are Caused by Someone or Something Else Unknown to You” Formula: We all fear the idea of a person or something unbeknownst to us causing dilemmas for us.

Tweet Formula: Is/Are _________ causing you to become ill?

Sample Tweet: Is your house causing you to fall sick?

Sample Tweet: Is your job making you fat?

3. The “What You Have to Know Right Now” Formula. People don’t like being caught off guard or being embarrassed.

Tweet Formula: ______ questions to ask your ______ before it’s too late.

Sample Tweet: Five things to ask your tax preparer… before it’s too late.

Sample Tweet: 7 questions to ask your teenager… before it’s too late.

So, you get the concept. Understand psychology when you are tweeting. Appeal to simple basic human motivators, specifically fear and desire, and you will get a lot more attention and authority to your Tweets – and accomplish whatever you desire to do with Twitter.

For more information about Social Media Marketing Strategies , visit the 7 Peaks Publishing website.