Posts Tagged ‘seo optimisation’
Search Engine Optimisation – Linking to All Your Pages
A great many web developers spend a lot of time and effort optimising their homepage, whilst pushing all of their backlinks and article links to it. However, this is a mistake which ultimately could lose you traffic, and any business that traffic could bring.
Nearly all websites should have backlinks pointing to secondary pages, and not just the homepage. In usual circumstances, you would associate the homepage with your primary keyword, though the secondary pages linked to your homepage would be focused on long tail keywords, or secondary keywords, each of which should have their ownn linking strategy. By doing this you will fully optimise your website for all keywords including your primary keyword.
The question to ask, which should be evident from your pages, is which keyword to focus on per page. Lets take the example if you had a website called ‘Radio Communications’ which had pages focused on ‘Radio Microphones’ and ‘Walkie Talkies’
The homepage of the website would be built, and marketed around the keyword ‘Radio Communications’, whilst the walkie talkies page would be focused around the ‘Walkie Talkies’ keyword etc.
If you then created a link campaign, and/or an article campaign writing about the individual page topics, and linking directly to the pages, you would fully optimise your website. You might even realise that some pages are more popular (or less competitive) than others, resulting in your keyword optimised pages ranking higher than the homepage! Because of this (and to help the search spiders) it’s crucial to have inbound links joining each of your pages, resulting in your onpage seo to filter through your entire website.
So remember, as crucial as a homepage is in your seo optimisation campaign, don’t forget to optimise the deeper pages to create a site the search engines (and therefore visitors!) will cherish!
Tags: backlinks, seo optimisation, SEO OptimizationFinding a Search Engine Friendly Web Address Quickly
We’re going to start this lesson on the assumption that you’ve made a decision about a topic for your new site, and have done some research into the keywords that are associated with it.
Once you have drafted up your chosen list of keywords, and keyword phrases to target for your website, the following phase is to find a suitable, applicable URL. Something relevant, catchy, simple for visitors to remember and crucially SEO friendly.
There is a simple way to find a keyword-rich, SEO friendly URL which will help greatly when it comes to ranking highly in search engines.
Probably the most efficient way to find your new domain name is to use the www.GoDaddy.com bulk domain register tool which can be found on the bulk domain register part of their website.
You can do this by simply copying and pasting your keywords and keyword phrases into the domain form input box, and also your selected keyword phrases with the spaces replaced with ‘-’ (in notepad, choose ‘Replace’ then replace a ’space’ with ‘-’) for example mygreatdomain and my-great-domain.
After you’ve done that, tick the three most popular extensions (com, net and org) and you’re done! (I personally don’t recommend any others if you’re after the most hits). The form lets you input up to 500 keywords or keyword phrases at a time, and it’s an incredibly rapid process.
If your website topic is a highly competitive one, you may find that a lot of the domain names are already taken, and the register will tell you which ones have already gone. If you’re very fortunate you’ll be able to register a domain name which is also your main focus keyword or keyword phrase, and that will help a lot when it comes to search engine optimisation!
To find more simple Search Engine Optimisation (SEO) tips, please visit SEO Optimisation, a new, easy to follow SEO blog which will guide you through everything you need to know to rank higher in the search engines.
Tags: Domain Names, keywords, Optimization, Search Engine, seo optimisationEasy Targeted Backlinks via Google
If you have studied Search Engine Optimisation you’ll realise the importance of targeted links to your website especially for high rankings in the search engines. There are some who argue that you should only concentrate on relevant links, from relevant websites in your niche, and from a user related point of view that would indeed make sense.
So how do you get these backlinks?
Of course you can simply enter your chosen keyword or niche into Google, which will bring up a whole host of related URLs, but there isn’t any suggestion that they would be willing to place your link on their site.
It’s always worth finding the time and contacting the site owners and requesting a link exchange, but for the purposes of this example, we will use a much more simple idea, using a custom Google search term.
This technique is a focussed, yet easy way to build targeted links to your site from related websites who actually want your link, using nothing more than a customised search term.
Lets say for instance, your chosen niche or search term keyword is ‘Weight Loss‘ which is an obvious example which will do for this purpose!
The goal is to get as many ‘Weight Loss’ targeted websites to place your link onto.
If you head over to Google and type in the following search term: weight loss “Please also suggest my link to the LinkPartners.com Directory.” then submit your search and wait for the results.
You’ll notice Google has found a lot of websites, who are part of the LinkPartners directory, and are willing to exchange links with you, either for free or in exchange for a reciprocal link!
Note the web addresses of the sites, you can see a lot of them end in ’submit_link.html’ which indicates the site is ready to start accepting links, and is worth a visit!
The last step is simply to fill in the web form and you’re done! Easy relevant, targeted links from a simple Google search.
Tags: backlinks, free links, search engine optimization, seo optimisationSearch Engine Optimisation – Linking to All Your Pages
A great many web developers spend a lot of time and effort optimising their homepage, whilst pushing all of their backlinks and article links to it. However, this is a mistake which ultimately could lose you traffic, and any business that traffic could bring.
Nearly all websites should have backlinks pointing to secondary pages, and not just the homepage. In usual circumstances, you would associate the homepage with your primary keyword, though the secondary pages linked to your homepage would be focused on long tail keywords, or secondary keywords, each of which should have their ownn linking strategy. By doing this you will fully optimise your website for all keywords including your primary keyword.
The question to ask, which should be evident from your pages, is which keyword to focus on per page. Lets take the example if you had a website called ‘Radio Communications’ which had pages focused on ‘Radio Microphones’ and ‘Walkie Talkies’
The homepage of the website would be built, and marketed around the keyword ‘Radio Communications’, whilst the walkie talkies page would be focused around the ‘Walkie Talkies’ keyword etc.
If you then created a link campaign, and/or an article campaign writing about the individual page topics, and linking directly to the pages, you would fully optimise your website. You might even realise that some pages are more popular (or less competitive) than others, resulting in your keyword optimised pages ranking higher than the homepage! Because of this (and to help the search spiders) it’s crucial to have inbound links joining each of your pages, resulting in your onpage seo to filter through your entire website.
So remember, as crucial as a homepage is in your seo optimisation campaign, don’t forget to optimise the deeper pages to create a site the search engines (and therefore visitors!) will cherish!
Tags: backlinks, seo, seo optimisation