Posts Tagged ‘search engine optimisation’
Search Strategies That Are Industry Specific (Part 4)
Rob Kerry from Ayima – Gambling / Gaming SEO
The gaming world is probably the most competitive niche in SEO – esp poker and casinos.
There is no secret sauce as there used to be e.g. with old link networks being burned. Rob shows a graph of search volume and est clickthrough
888 vs William Hill – #1 and #4 respectively. Both are fairly similar in optimisation terms, but what separates them is their backlinks. Rob uses a similar process to Dave Naylor to rank links according to anchor text, class C IPs and other metrics like PR.
Once you’ve dominated a market – eg casino in UK, what about branching out to other countries -eg France. Use backlink comparisons to check out a few of the top ranked sites in France. The main conclusion is that you should always use a subfolder and not a subdomain because with a subdomain you are starting from scratch. You can register a subfolder to a different country within Google Webmaster Tools – so do that. Rob expanded on this more in the Q&A – it is much easier, quicker and cheaper to use a subfolder on a generic TLD to rank for really competitive keyphrases in different countries, compared with building up authority from scratch on different (sub)domains.
My summary:
This was an excellent session as expected with such top class speakers, all so experienced that if you let them talk for any amount of time there’s going to be valuable stuff for anybody who is into Search Engine Optimisation to soak up. The major problem is that with the timescale the speakers are receiving, they have to cram a shedload of great ideas into a few bullet points. It’s so easy to get lost with all this information and for it to go in one ear and out the other! Needless to say I’ll be checking out the slides when they’re released and chatting to the speakers in the pub if possible!
I’m not sure what the next big conference will be about, hopefully they will have one dedicated solely to Web Design in the not too distant future.
Tags: search engine optimisation, web design
Search Strategies That Are Industry Specific (Part 3)
Richard Baxter from SEOGadget – Travel SEO
How people search for flights in the UK
There are 6 main categories of keywords in terms of flights:
- generic (flights, cheap flights)
- destination (eg “flights to new york”)
- routes – v important (eg “flights from london to new york”) look at all the different variations eg “london to paris” is different to “paris to london”. Less competitive route based keywords are of course easier to target, mainly because not many people optimise for them.
- Brand (”easyjet flights”)
- Departure (eg “flights from manchester”)
Take your keyword lists and put all variations into Google Keyword tool – over a large scale of iterations you end up with a huge target long tail graph.
Then you can play around with new longtail variations of different types of keywords eg “cheap easyjet flights from Gatwick to Malaga”
How this translates into site architecture
You can map each ‘type’ of keyword against different levels of your sitemap architecture – eg hompage -> generic,
Site indexation issues
The problem with mapping out this kind of country based architecture is that you end up siloing pagerank down through your main destinations but there are ‘neighbour’ countries/categories that dont have much juice. The way around this is by using crosslinking (similar/most popular/nearby/recently reviewed suggestions) and use the trick of flattening your site design. Also learn from bloggers – use tagging as a way to spread internal juice to pages that don’t traditionally get power.
Analysing competitiveness and competitor linkbuilding strategies
Richard pimped out Open Site Explorer to show how you can look at competitor backlinks. As a great example Kayak tools such as Top Pages on Domain are really useful for finding out about things they have had success with.
Phew! That was amazing – years of experience at CheapFlights condensed down into less than 20 minutes!
Make sure your Search Engine Optimisation is set up correctly. Any Web Design company worth their salt will advise you on the best methods
Tags: linkbuilding, search engine optimisation, web design
Industry Specific Search Strategies (Part 1)
Dave Naylor from Bronco on Competitor Analysis
Dave starts with the importance of understanding your niche – we can’t dive in like an in-house SEO but we can get a snapshot. He talks about Touchgraph to give you a quick idea, and also looking at which competitors rank. But the latter can be plugged into one of Dave’s tools (free to use) for data and keyword mining -> repeat and rinse till you have a massive keyword list. Then analyse the data. Nowadays rather than using Google’s keyword tool Bronco have an in-house tool which compares traffic, ranking, click through, PPC data – this can give you an idea of what you can get out of ranking for which specific SERP positions. This is checked on a monthly basis. This produces a visibility / opportunity ’score’. Access to the tool that Dave is showing us would be fantastic, and I will definitely be speaking to Dave about this!
The next stage of analysing this data is mining all of the backlinks of the same competitors – using a range of sources including Yahoo, Majestic, Linkscape and his own index.
Dave on the fact that Bronco are a small boutique “We’re like the SAS” – small, specialist and targeted 
Allan Stewart from FireflySEO on Recruitment SEO
Allan is going to focus on the “candidate” side (rather than recruiter side) of a Recruitment site.
Ranking for company names is an important strategy – e.g. recruiter brand names.
Split between pre-defined content pages is 40%, where as 60% comes to search result pages, i.e. the long tail. The majority of people noindex their search result pages, but to a certain extent you should try to make them crawlable. The problem with this comes with the practice of sites “rolling back” to the parent category where there are no search results – this can obviously lead to a lot of duplicate content issues.
If you are looking for a great Web Design Company who specialise in Search Engine Optimisation then Fresh Egg are the company for you.
Tags: search engine optimisation, website design
We Call It SEO, You May Know It As Search Engine Optimisation, Whatever You Call It We LOVE It
A short while ago, Fresh Egg were asked to attend the ‘Make it into Media’ event which was taking place at the amazing Corn Exchange venue in Brighton, East Sussex and had been organised by Wired Sussex. The event featured media firms from all over Sussex and although it wasn’t an actual jobs fair, it was a place where anybody who wanted a bit of advice about the industry could come and visit and maybe pick up a few contacts and future leads.
The HR manager Annie Marshall and I set up a stand at the event and about midway through the day I took to the stage to give a presentation on how I got into Search Engine Optimisation and to give my advice on the best paths into the industry.
The East Sussex town of Brighton is very well known for it’s large number of creative and media talent gurus. We were expecting a lot, but both myself and Annie were absolutely stunned by the enthusiasm and energy that all the attendees showed. Most of the attendees were graduates and students who were interested in breaking into the media business, however there was a scattering of older industry professionals, many of whom were just that little bit curious about ‘new media’, but others were looking to make the transition from print to digiral.
What stood out for me the most however was just how hungry many of the job seekers were, and how hard they were working to either get a foot in the door or establish themselves in a new media sphere. Almost instantly after the doors were opened, the Fresh Egg stand was swamped by people wanting to learn not only more about our company, but also about Web Design, SEO, digital development and our fantastic new hatchling CallTrackID™ The interest didn’t let up all morning and it was a very constructive day, not only for Fresh Egg, but for everyone else involved in the whole event.
Tags: Call Track ID, Job Vacancies, New Media, search engine optimisation, seo, web designAdvantage Of Appointing A SEO Company For A Booming SEO Campaign
Search engine optimisation has in fact happen to one of the most major advertising tools all across the planet . It is a way of promoting your website to a set target audience by means of a search engine like Google. You obviously need an expert to start off a SEO campaign. There are some proven data about why you should start off a SEO campaign.
One of which is that it has been confirmed that roughly 85 % of internet users do locate websites through certain search engines. Another one is that there are roughly 90 % of internet users all across the earth that do not go past the top 30 search results provided in a search engine’s search results. individuals prefer typing something else and searching rather than shifting to distinct pages.
There are numerous details involved in it and employing a professional SEO company is the best choice. Optimising a investigate engine is a complex process and only a specialist can handle it.
There are various benefits of hiring a SEO company which include:
You can even save currency by doing so. The most excellent method is to outsource the SEO service from another state where it is somewhat cheap . The price will remain pretty low and you will in reality receive world class outcome.
You cannot actually pay apt attention to a SEO task while controlling the entire business.
Hence Therefore, employing a company who would work especially for the SEO campaign of your firm is a better selection.
The chief advantage is that you will receive the growth report often. You can provide your response and make them work accordingly.
You will definitely see your website growing and traffic would be diverted towards it slowly but increasingly with the help of SEO services. It is proper that you will have to invest some total of currency for optimising your website. although, very soon after the optimising procedure begins you will start getting affirmative results.
You will understand presently that SEO services has really paid off. More business and customers will come your way soon after beginning the SEO campaign. Also you will also be placed at a much elevated rank in the search engine rankings.
Tags: search engine optimisation, seo, SEO Company, seo servicesIntroduction to SEO Strategies and Techniques
If you are a webmaster then you might have heard this bantered around quite often and you might have some idea of what it is. If you are not actively involved in your website or have had little exposure to the Internet then you probably have very little understanding of what SEO actually is. Your current knowledge level is not really an issue as SEO is something that very few people have chosen to learn and up skill themselves in. While it is not common knowledge and you are willing to learn there is a competitive edge that you can exploit. It means with some small modifications to your website that you can achieve higher results in search engines than your lesser search engine marketing savvy competitors.
Search Engine Optimization Technique 1: Identifying Keywords and Key phrases
This step sets the scene for the web page we are about to optimise. We need to do some research using keyword tools, like Google Adwords and Overture Inventory keyword tools. Using these two tools we can input our main term used on the current page we are trying to optimise. We should record the results from these and then order by search volume. We then weed out any irrelevant terms and are left with a list of highly searched and highly relevant terms to this page.
Search Engine Optimization Technique 2: Titles
It is common opinion among SEO professionals that the Title of a webpage is THE single most important SEO aspect of a webpage. The title of the webpage is the first thing a search engine views and tries to interpret. It is vital to ensure that the title is unique across your whole website and that it is highly related and relevant to the content of the webpage. We like to use between 4-10 words in the title tag and we always use the leftward rule. Leftward rule is where the most important words are closer to the left. In this case, the most highly searched on terms we identified in SEO technique 1.
Search Engine Optimization Technique 3: Duplicating Web Page Content
Often websites reproduce information that is copied from other websites. This is a very bad thing to do and search engines are so smart now that they check to duplicated content both within the same website and across all websites pages within their index. It is very important to ensure your website has unique content across the whole Internet. You can write unique articles or howto’s or you can find someone who will write unique content for you. If you currently find that a lot of your pages are listed in the supplemental index on Google then making sure the titles, descriptions, meta keywords and all of your on page content is unique is how you would pull them out of the supplemental index.
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Tags: Introduction to SEO techniques, search engine optimisation, seoOptimizing Your WebSite With Organic Search Engine Techniques
Search engine strategies and SEO natural techniques are more tasking for people, but is a protected and, finally more valuable means of optimizing a website for search engines. Organic SEO somewhat reduces the “effluence” on the Internet to a bare minimum, thus you help clean the virtual environment to a certain extent as well!. You will discover in the paragraphs that follow, a few easy methods that can be used to employ this kind of search engine optimization. Sure enough, you are aware of the fundamentals of search engine optimization, yet are you conversant with SEO organic techniques?
Although the significance of search engine optimization to the promotional strategy of any business cannot be undermined, fact is that it’s turning out to be progressively more uniform and computerized. Just rehashing a similar essential plan is what plenty of SEO services and applications do to boost the search engine rankings of a website. This has contributed to a great number of marketers resorting to awful search engine optimization means in their pursuit of results. These methods may be effective in producing traffic, but in due course they turn the Internet into an appalling place. It is clearly awful to practice these methods, also eminent as “Black Hat” SEO methods. In addition to annoying would be customers of your web site, there is no guarantee that they will always get results…
You see, Google and other search engines are constantly looking for ways to defeat Black Hat SEO techniques. The time and money exhausted by you will be of no use if their labors bear fruit – and frankly that may happen sooner than imagined. It is futile to fritter money on search engine optimization that may perhaps be worthless in a couple of months. The situation has aggravated to the extent that in addition to being degraded in terms of ranking, this category of sites are being wholly taken off the search results.
Cost effective labor or automated machines are employed by some of these Black Hat methods to complete diverse errands. An illustration would be when these services now and again sign up to lots of forums and/or social networking sites and just spam the link to any potential site. Sites cluttered with meaningless links are a distinct source of irritation for multiple webmasters.
Link farms are another common type of Black Hat SEO. The sites are a copy of licit online listings, and are piled with links, which may guide you to really pitiful web sites. The reason that users get confused in a vast amount of unusable information is the to and fro linking between some of them and the link site. SEO organic techniques can be a great alternative to some of these Black Hat search engine optimization plans. Domain names are the foremost connection that people make with websites. Domain names that feature the keywords that your website is targeting are a great start to organic SEO. An additional, linked, plan for search engine optimization is to make the same change in your web site’s title: adapt it to contain the keywords being targeted. Search engines make use of both of these elements as criteria when ranking a site.
The methods available to optimize a site with an SEO organic strategy are many; however these hints will help you begin.
Tags: search engine optimisation, seoBenefits of SEO
Search engine optimisation is essentially a practice which improves the quantity of network traffic to a specific website because of a search machine. It is favoured that your website should be found on the foremost page of a search machine results when any user look for a particular keyword related to the website all across the planet. A SEO can be focussed on different kinds of search, which may comprise an impression search, a video search or a local search. The appropriate words to explain search engine optimisation is that it offers web presence to a website. There are many benefits of selecting for a SEO including the following:
- It has been confirmed that SEO gives a extremely high rate of return than any other form of advertising.
- SEO also provides a long-standing positioning to the Organization. If a website were properly optimised once then it would remain in rankings for a time.
- You can determine target market and then design the SEO accordingly. It will absolutely redirect the web traffic in the direction of your website.
- A SEO works like a advertising organization, which never sleeps, or stops. Even if you are not working , but a SEO will keep diverting traffic towards your website and will add to your profits.
- It will without doubt grow your sales, which verify to be the most crucial benefit of search engine optimisation.
You should always make certain that your website is optimised in the best possible technique. Always check that the links are functioning suitably and all the pages of your website are without difficulty easy to use to the search engines. This will essentially make your site trouble-free to index by a search engine. on the contrary you should always make sure that it is suitably categorised. A search engine optimisation provides quantifiable data.
The SEO campaign is adaptable and you can get in touch with your target visitors with an ever changing scheme. You should always make sure that the SEO campaign is carried out in the ideal possible way so that it gives immediate outcome.
Tags: search engine optimisation, seo, SEO Company, seo servicesSearch Engine Positioning Directly Affects Your Numbers!
It stands to reason that the more people you can entice to your website, the higher will be your income. It’s basically a numbers game and to get those numbers up you will need to use certain techniques to ensure your site more visible on the internet. The techniques are all about search engine optimisation and if you get them right your search engine positioning, ie: where you appear in the results, will be critical. If you are near the top then more people will visit your site – et voila – traffic.
Your search engine placement is going to be an important factor to consider when looking for traffic. Selling Online specialises in search engine ranking that will help you figure out how to improve your placement through proper one-way link building from high PR sites.
Why is a High Position with Search Engines Crucial?
Nearly everyone, roughly ninety per cent to be more precise, uses an internet search engine to find what they want, and seventy per cent of visitors will stop searching for what they’re looking for after the first page. It stands to reason that if you want the sort of traffic that’s going to produce a decent income, you will need to be on page one, and hopefully at the top of page one. There are usually about ten results per page, so this is your ultimate goal.
This is certainly possible when you employ the right search engine optimisation techniques within the creating and marketing of your website. These techniques are something which any search engine optimisation consulting firm will be able to help you with. Being aware of the best methods for your website in order to encourage a search engine to notice your website is the fundamental aim. By using a consulting firm, you will be helped in giving your site an edge which you will help you rise above your competition through website rankings.
Selling Online is a search engine ranking company that can offer useful advice for bringing in traffic.
What Techniques Are the Ones to Use?
Finding the right keyword is what we are discussing here and your website search engine company will make you aware of this. We are not going for the most popular keyword phrases here, because too many of the competition will have taken them and you will therefore be competing directly with them. What you are looking for are the less competitive key phrases that no one else is using in their campaign.
Finding the good keywords, known in the trade as niche keywords, and applying them on your site correctly, will make the difference between high traffic and not very much. A website SEO company at the outset could be a very sound investment, especially if they are good at their job! Finding the best search engine services company is always a hard one but we are here to help.
When Do You Stop?
Ideally, you should never stop working on your search engine placings. Search engines will look at your key word relevance based on the use of keywords as well as the links which feed back to your website. Until you are able to maintain your position at the top of any search engine rankings list, you will not be getting the best from your endeavours. Therefore, seo is something which will never end. When you look to the right search engine company for help however, you can set up your methodology in such a way that your work will last for the duration and will help bring you plenty of traffic.
Check out Selling Online for search engine rankingnow you have read this article. Using on-site and off-site SEO techniques they can raise your website to the Top 10 search engine rankings.
Tags: search engine optimisation, search engine positioning, search engine rankings, search optimisation, seo uk