I personally was never really into the “link exchange” thing. I give you a pound, you give me a pound, where is the value in that. We started with a pound and we still have a pound. Various of the link farm type websites made it kind of essential for necessary changes to be made.

I am one of those people who really believe in the benefits of article marketing. Why? Well to put it in simple terms, it works. I have been writing articles for the last three years and it has massively helped my composite doors and training for foster carers websites to rise up the rankings. I set myself a goal to write an average of one article per day and have managed to do this for the last eighteen months. The results have been quite amazing and what’s more this form of web promotion is free.

I also believe in viral marketing. This is where you start or try to start people talking and more importantly linking to your site because of something that you have wrote on the site. It can be quite tricky to start with to fully comprehend but again it’s quite a clever way to obtain those all important backward links.

Without a doubt though, the best way to gain links is by having quality, original and fresh content on your website, a site that you update on a regular basis. Content is king as they say – and they are right! Good luck with your web promotion and link building efforts.