Posts Tagged ‘linkbuilding’
Search Strategies That Are Industry Specific (Part 3)
Richard Baxter from SEOGadget – Travel SEO
How people search for flights in the UK
There are 6 main categories of keywords in terms of flights:
- generic (flights, cheap flights)
- destination (eg “flights to new york”)
- routes – v important (eg “flights from london to new york”) look at all the different variations eg “london to paris” is different to “paris to london”. Less competitive route based keywords are of course easier to target, mainly because not many people optimise for them.
- Brand (”easyjet flights”)
- Departure (eg “flights from manchester”)
Take your keyword lists and put all variations into Google Keyword tool – over a large scale of iterations you end up with a huge target long tail graph.
Then you can play around with new longtail variations of different types of keywords eg “cheap easyjet flights from Gatwick to Malaga”
How this translates into site architecture
You can map each ‘type’ of keyword against different levels of your sitemap architecture – eg hompage -> generic,
Site indexation issues
The problem with mapping out this kind of country based architecture is that you end up siloing pagerank down through your main destinations but there are ‘neighbour’ countries/categories that dont have much juice. The way around this is by using crosslinking (similar/most popular/nearby/recently reviewed suggestions) and use the trick of flattening your site design. Also learn from bloggers – use tagging as a way to spread internal juice to pages that don’t traditionally get power.
Analysing competitiveness and competitor linkbuilding strategies
Richard pimped out Open Site Explorer to show how you can look at competitor backlinks. As a great example Kayak tools such as Top Pages on Domain are really useful for finding out about things they have had success with.
Phew! That was amazing – years of experience at CheapFlights condensed down into less than 20 minutes!
Make sure your Search Engine Optimisation is set up correctly. Any Web Design company worth their salt will advise you on the best methods
Tags: linkbuilding, search engine optimisation, web design
SEO a Brief History
Webmasters and the people who were writing content for websites began to learn how to optimize the websites for search engines back in the early 1990’s when the first search engines were just being born. At first, all a website owner had to do was submit his URL to the search engine. The search engines would then release what is called a spider to crawl the website and then the spider would return to the search engine with links it had taken from the URL that was entered.
By 1997 the terms Black Hat and White Hat were in use on the web. It had become more noticeable to the website owners that when their websites or pages were placed early in the search results they got more viewer attention and page views. This is the real beginning of using SEO, black and white for results in ranking.
Early search algorithms were helped by the website owners themselves, who provided the information such as key words called Meta tags. The Meta tags give a guide of sorts to the content on the webpage. It was found however that met tags were unreliable for search engines because the webmasters choice of keywords has the potential for being inaccurate and therefore lead someone to the page and not finding what was tagged on the site at all.
Since the meta tag was causing so much problems and was a way to manipulate rank in the search results a new way was sought to rank websites, and two grad students from Stanford, Sergey Brin and Larry Page developed “backrub” a search engine that used a mathematical algorithm to rate the pages importance and today is known as page rank. This is all about the inbound links, and estimates the likelihood that a page will be reached by a web surfer who randomly searches the internet. And most importantly follows links from one website to the next. This now is known as strong vs. weak links.
Early SEO was mostly about descriptive file names and page titles, as time went on the content became more important to search engines, and content is king became wildly used. By 2003 the search engine became to use semantic elements in search results. This is still a new feature and confused many including those in the SEO arena.
Have a look online for blogs that provide information on SEO. If you look online you will find many blogs, not only finance blogs that provide finance advice, but also SEO relevant information on key SEO issues.
Google today is apparently against any use of black hat SEO tactics and punishes across the board any websites who appear to be using them. The sad part of this is that while they actively shut down and strip rank from websites who use these black hat techniques they themselves sell links and even profit by selling advertising to companies who do this for a business. This has not gone unnoticed by the SEO and web community at large.
An easy way to achieve good SERPS is by using Linkvana. Try Linkvana to access top quality Blogs.
Tags: linkbuilding, linkvana, seo, uk linkbuildingSEO Analysed
SEO, or search engine optimization; is a term that most people who are not involved in HTML and website coding are not aware of or understand clearly. SEO is the method of developing an increase in reader volume to your website, it is a means of growing traffic statistics to the site by means of natural increase not increase caused intentionally by means of link building done by the web host themselves.
This influencing is sometimes called BLACK HAT SEO. Black hat SEO or spamdexing is done by use of link farms and key word stuffing. Keyword stuffing is the recurring placement of certain key words into a page or post so it influences the ranking. Using Black hat techniques will get your site taken off most search engines and is not suggested.
The higher up on the search page the website is placed, the more visitors it will get from the search engine. This means that your site, if it has high page rank; will be seen on an earlier page than pages with similar content will and so visitors will most likely come to your website first. This means the site will have more page views which are good if you have pay per view or click advertising on your website and also increases for back links to your website.
Getting good navigation throughout your website is crucial and many blogs such as essential finance or finance hub lead the way in smooth navigation from page to page. It is essential to link web pages together within the website. This enables customers to have a quick transition thoughout the website.
Whatever type of content is one a site or blog will be indexed by the search engines. This means all images, whether graphic or photographic as well as all written content. Allowing these to be indexed can help a website to grow in rank but the web site owner must remember to tag all items on the site properly, especially if the website is new.
The main goal of SEO is to see how search engines function and to record who people use the search engines while surfing for topical information. When this information is gathered and recorded the website owner can then modify their sites HTML code to better utilize the search engines for more visitors. By doing this, the website owner is practicing what is called Internet Marketing.
Search engine optimization is important to all types of websites and blogs, from large corporations to the blogger who writes recreationally. Everyone wants the content that they place on their blogs and sites to be viewed by many people. This requires that we take time to do some homework in the SEO department to see what we can do to increase our websites view and coverage.
Linkvana is a good tool to use for quality Linkbuilding services.
Tags: linkbuilding, linkvana, seo, seo uk, uk linkbuilding, uk seo companyDon’t lose money using link building services
Some people are spending money on link building services but they don’t know how to use them properly in many cases, and are wasting their time
Yes, that would be terrible, right?
Here’s some link building tips you don’t see mentioned too often:
SEO, link building, and content addition should be done slowly or just gradually.Creating a content-rich site with a lot of pages in a short amount of time is frowned upon.
And the same thing holds true for linkbuilding.Starting off too quickly could end up being a cause for your site, or sites, to get sandboxed, taken out of the SERPs for a while.
You have to build content and links at a reasonable pace. The search engines know from indexed billions of pages how normal sites are built, so anything that differs from that will garner unwanted extra attention.
If you have an old websites and want to revive it with some new content and links, here’s how you should handle the link building aspect of your rebuilding, or revitalization process.
Research your total number of existing backlinks and use Yaho for this, not Google.Take this amount and divide it by the number of months your site has been active with content.The end results to this division will show you how many links you’ve obtained on average, and this is an important number. Increase this pace as more pages get added, and the search engine spiders are coming more frequently to your sites.
If you build links too quickly, you will end up getting sandboxed for a while and all that effort and hard work that went into your link building campaigns would have been for naught.
Daniel McGonagle has more articles on linkbuilding and reviews the LinkVana and Backlink Solutions services at his link building services review site.
Tags: link building services, linkbuilding, linkbuilding services