Posts Tagged ‘Google’
Link Popularity and PageRank misguided beliefs together with reality
Weblink Recognition isn’t distinct to Google only, but was adopted because of the vast majority of Search engines.
In Search engines, Link Popularity puts more emphasis within the good quality of inbound links (ex. links from sites similar to yours by topic or by industry rank significantly higher than backlinks from non-related web-sites).
It is possible to check the PR of the web page by installing the Search engines toolbar in Web Explorer (the “official” way), a PR checker extension in Firefox, or by making use of one of many numerous on the internet utilities, for example the a single at http://www.bsleek.com/tools/link_popularity.php (which also checks Weblink Attractiveness and presence in DMOZ).
In Search engines only, PageRank is among the factors that influence Hyperlink Recognition.
There are two types of incoming inbound links that can effectively contribute to increasing your Hyperlink Attractiveness:
1. Backlinks from relevant categories in main directories industry-specific directories and portals. The most important key directory is DMOZ (who feeds data to a lot of others) and could be the toughest to get in. Submission is free and you will discover actually persons reviewing your internet site. The waiting times are inside the months buy, so my advice is submit and forget. The industry-specific directories are quite crucial. For example, if you ever make interactive media, and list your website in a directory dedicated to graphic design or media under the appropriate category, then search engines like Search engines will pick that up as an incoming weblink and will raise your Hyperlink Attraction. Listing IM Niche Formula 2.0 site in such a directory is really beneficial for a potential visitors, and it is what Search engines is wanting to emulate with its software. Keep in mind, with Google and numerous other people, you will find no humans reviewing your pages, but application acting under quite distinct and strict rules (algorithms).
Both types of inbound links I described above can be unilateral or reciprocal (“you website link to me and I link to you”).
Both camps are not entirely accurate. You certainly don’t should get reciprocal backlinks, but it is possible to in the event you wish to. Keep in mind, it’s links pointing to your internet site which can be the helpful ones. Back links pointing from your internet site to other websites are wonderful to have due to the fact they support your visitors locate similar stuff, but if your website doesn’t lend itself to linking to other web sites, then by all means, do not do it. You have to do what’s appropriate for your firm or hobby and your internet site site visitors, initial and foremost.
If the PR (PageRank) boost is only temporary, why bother?
You should make an effort to boost your PR (PageRank) even if temporary, simply because when Google sends Googlebot, its indexing robot, to spider your site, the bot is instructed not to crawl your internet site too deep unless it has a reasonable amount of PR (PageRank). But so that you can raise your overall PR (PageRank) and, in order to have all your key phrases from all your pages out there for searches, you require Google to look at all of the pages, mainly because the number of pages and the internal hyperlinks affect PR (PageRank). But Google won’t see your internal inbound links and your key phrases if only few pages are indexed, so you see, it’s catch 22 as well as the greatest way to win this is usually to begin working in your incoming backlinks as early within the game as feasible.
To see which pages from your website are really indexed from the search engines, it is possible to use the following research using the big three (Search engines, MSN and Yahoo!): web page:www.yourdomain.com, where www.yourdomain.com is the full address of your internet site. There is no space among internet site: and also the address, otherwise you are really searching for the words web site: and www.yourdomain.com.
Please note that Google may possibly not display all the inbound links to your internet site which have been stored into its database. Don’t panic. It has been reported that this can be reminiscence from Google’s paranoia days, when the research engine’s execs did not want competitors to figure out the way they track Website link Attractiveness.
Two a lot more words of caution:
1. In case you read SEO (Search Engine Optimization) associated articles, please make sure you study stuff as recent as feasible, as points change.
2. Significant search engines, specifically Google, keep their algorithms (rules) in deep secret. As a result, you’ll probably wonder why you happen to be reading so numerous distinct opinions, sometimes conflicting.
Arguably, Search engines places far more emphasis than most other engines on incoming hyperlinks at this point in time. How a lot these truly enhance a site’s ranking is debatable and truly depends about the internet site. It also depends about the words which can be placed in the anchor text (the clickable portion of the text hyperlink).
Tags: Google, link, Link Popularity, page rank, pagerank, popularity, pr, rank, ranking, Search Engine, search results, seoComprehending The Difficulties Of The Linking Activity
You will discover two kinds of links which you can pay to have made for you: rented or paid out backlinks, and long term links.
The downside with rented hyperlinks is always that Google has stated that they do not like one way links that are sold within the basis of PageRank, and they’re trying to create systems to identify back links rented for PageRank, for your reason of discounting those backlinks. While they might eventually be capable to target and negate links developed by systems like Text-Link-Ads or TextLinkBrokers, they will in no way be capable to totally identify and discount all links that are sold to the purposes of PageRank .
The Story Of Long term Backlinks. The second kind of link will be the long-lasting weblink. Long-lasting one way links come in quite a few formats, and in most circumstances ought to typically be viewed as non-rental one way links. With rental backlinks, you spend a charge for placement once a month, quarter or 12 months.
Long term, One-Way One way links. Many permanent one-way hyperlinks may be acquired on webpages that currently have PageRank on them. In those people sacred email marketing secrets review instances, it may well basically be a matter of your web page link being added to a list of hyperlinks already on someone’s world-wide-web web page.
Three Reasons Why Article Marketing Helps Link Building. My conclusion from this data, and I may be biased, is that the use of document advertising for link building is a positive in the Google algorithms.
Most websites that post articles do so via a practice of moderation, meaning that all write-up placements have been human reviewed. That human review practice at the other finish on the transaction puts most document sites on par with Yahoo’s human-reviewed directory.
Tags: article marketing, Google, links, Marketing, one-way, online, pagerank, paid, permanent, promotion, Search Engine, sem, seo, traffic, websiteChoosing Keywords for Greatly Seo’ed Internet pages
Of advance all website’s alter up and bottomward about able-bodied optimized internet sites will absorb extra time within the aerial end of the rankings than ailing optimized or spammy internet sites which may well see aerial rankings but which will lose individuals rankings more than time.
Numerous capability go with their gut aptitude and attack to ambition “accounting”. The botheration with this byword (other than the antagonism for it) is that the bodies accomplishing that chase are not necessarily alike attractive for an accounting firm. They may be accounting students, baby company owners not absorbed in hiring an accountant but aloof interesting for tax facts, etc. “Accounting software” and “accounting job” are irrelevant, which leaves us with “accounting services” and “accounting firm” as the two capital alternatives.
This can be an acute archetype about it acutely illustrates that occasionally the byword using the achieved cardinal of searches seriously isn’t necessarily the very best ambition for the business. Phrases That Sell. Another application you can appetite to attain back allotment your keyword phrases is whether or not they are “buy phrases”. Phrases with a aerial cardinal of searches that usually are not “buy phrases” will tend to accompany a lot of Miracle Traffic Bot traffic, about the about-face arrangement will be far lower. Should you take to ambition “buy phrases” you may possibly not get the aforementioned cardinal of visitors about your arrangement of visitors to sales is going to be abundant higher.
In this archetype let’s admit you happen to be the small business administrator for a acclaimed accounting organization. There will be abounding options it is possible to accomplish for ones targeted keyword phrase. The best searched phrases in September 2004 that have been accounting-related are:
“accounting software” with 54,621 searches
The Overture Chase Appellation Suggestion Device. A proper apparatus for researching keyword phrases. It indicates which phrases had the achieved numbers of searches on Overture during the antecedent month. The far better weakness it has, as far as applying it towards accustomed chase engines, is that Overture counts atypical and plural as the aforementioned and furthermore corrects misspelling so the totals are all lumped calm in this apparatus admitting within the accustomed engines they may be advised differently.
When application these accoutrement I acclaim alpha using the Overture Chase appellation Suggestion Apparatus and already you’ve narrowed bottomward your selections, about-face to WordTracker to assure that you’re accepting the suitable advice in commendations to close (singular vs. plural) and additionally that the numbers match. Occasionally you will acquisition that the quantities are entirely altered from anniversary tool. In this accident you may acknowledge to use your very best judgment.
Think like a layman. Aloof because you apperceive your industry agreement doesn’t beggarly that anybody does. Don’t aloof anticipate on the words you use to call your products/services, anticipate of the words you would use should you knew annihilation about it additional than the actuality that you bare it. You may appetite to recruit a acquaintance and allow them run some searches for you.
Don’t ambition too abounding phrases. Some SEOs and webmasters ambition dozens and from time to time alike hundreds of phrases. The end result, they generally absence the ones they best capital to attain. Keeping yourself and your keyword annual focused will accumulate your armpit focused. If your armpit is focused you’ll rank college to the phrases which will aftermath the accomplished acknowledgment on investment.
Tags: free traffic, Google, Keyword Research, keywords, Search Engine, search engine optimization, seo, traffic, yahooIf you change your word wide web websites, crawler-based search engines sooner or later discover these alterations, and that can affect how you might be listed. Web page titles, body copy and other elements all play a role.
The Elements of a Crawler-Based Search results. Crawler-based search engines like google have three big elements. Initial will be the spider, also call the crawler. The spider visits a world wide web web page, reads it, and then follows links to other web pages within the website. It is what it implies when an individual refers to a web site being “spidered” or “crawled”. The spider returns to the site on a regular basis, this kind of as each and every month or two, to seem for alterations.
Significant Google: The similar, but various. All crawler-based search engines have the basic components described above, but you can find differences in how these parts are tuned. That’s why the same research on various search engines typically generates different outcomes.
Now lets appear a lot more about how crawler-based search engine optimization rank the listings that they gather.
Of course, the engines like google do not usually get it proper. Non-relevant webpages make it by way of, and from time to time it may perhaps take a little much more digging to uncover what you’re trying to find. But, by and large, search engines do an amazing job.
As WebCrawler founder Brian Pinkerton puts it, “Imagine walking up to a librarian and saying” ‘travel’. They’re planning to look at you having a blank face”.
Engines like google will also check to see if the experts academy research key phrases appear near the best of the web site, this kind of as inside the headline or inside initial few paragraphs of text. They assume that any web page relevant tot the topic will mention individuals words proper from the beginning.
Frequency stands out as the other key factor in how search engines like google and yahoo ascertain relevancy. A search engine optimization will analyze how frequently keywords and phrases appear in relation other words inside a internet page. Those using a greater frequency are frequently deemed additional relevant than other web websites.
Search engines like google and yahoo may possibly also penalize web pages or exclude them from the index, if they detect search results “spamming”. An instance is when a word is repeated hundreds of time over a web page, to increase the frequency and propel the web site higher within the listings. Engines like google watch for common spamming techniques in the variety of methods, including following up on complaints from their users.
Off the site factors are individuals that a webmasters cannot easily influence. Chief among these is link analysis. By analyzing how webpages link to every single other, a search engine optimization can both figure out what a page is about and whether that web page is deemed to become “important” and thus deserving of the position boost. In addition, sophisticated techniques are applied to screen out attempts by webmasters to build “artificial” links designed to boost their rankings.
The points below will assist you come closer to this goal, both for the keywords you think are significant and for phrases you may possibly not even be anticipating.
Tags: Google, link, Link Popularity, page rank, pagerank, popularity, pr, rank, ranking, Search Engine, search results, seoUsing A Good Article Marketing Strategy Can Expand Your Internet Income Fast
Business marketing that relies on the distribution of informative content for advertising purposes is much cheaper. Free article marketing covers a large number of activities. It is widely practiced by many companies that want to advertise and target a local market. Therefore, they will provide free articles for publication to local or regional newspapers. The advertising as such is indirect, but the company in question receives exposure.
Webmasters have taken over this advertising pattern of free article marketing, because it is cheap and effective. Search engine optimization and keyword density differentiates online free article marketing from the paper-printed variant.
Thus, the topic of a certain material is given by a particular keyword, and all articles meant for online distribution are written according to this pattern. Here we have the reason why keyword research sets the course for content writing.
Large and small companies alike practice free article marketing. The submission of the materials is made on particular article directories from where other publishers take over content and distribute it together with the links to your website. Articles published around the web yield backlinks, which usually represent the way in which additional sites refer to your website creating chances for more visitors to access you website. Backlinks are the treasure of free article marketing and the basis of your virtual real estate empire.
Besides the keywords that optimize the articles, links make one other highly important element for free article marketing. While with some article directories, your content can contain up to three anchor text links, with others, URLs are only allowed in the resource box. It is important to look at the rules of the article directory before submitting content. Failure to comply with the rules brings about the rejection of content, and your work will be in vain.
Make sure not to duplicate content. A common oversight a number of online marketers make is to consider that they can upload the same articles on their web page and then submit the same content to article directories. There are softwares that check for identical content, which doesn’t allow you to use the same materials twice. At least you could re-write the original in in alot of different variants and then distribute them to various article directories.
Tags: adsense, affiliate marketing, affiliate program, article marketing, articles, content, Google, internet marketing, niche, online business, website traffic, websitesEssential Web Promotion Strategies
I have been a web marketer for the last ten years; there have been many changes to the way people should go about promoting their websites in this time and it can prove to be a bit of nightmare trying to keep in touch with the latest web promotion changes. What worked only three years ago could now result in your site receiving a ban or penalty on the major search engines. Link exchanges, at least on an excessive basis, and buyings links to gain a high ranking are now a thing of the past. So as we move through 2009 what types of web promotion strategy should a webmaster be following?
I am also involved with helping people to discover how to stop stuttering and I also work within the cheap holidays sector.
Just one or two years ago you could gain a high ranking within a search engine like Google by simply buying a link on a page which had a high page rank. It did not even seem to matter if the site that was providing the link had anything to do with the site purchasing the link. We therefore saw online poker websites purchasing text link adverts on media and publishing websites which had a high page rank. A lot of people made a lot of money from selling these text links and a new marketplace formed.
But then the major power in the world of the search engines, Google, decided to move the goal posts by declaring war on this paid links market, stating that it was seriously distorting their search results. This upset a lot of people, this tends to happen when money is involved, with many accusing Google of acting as God. The reply from Google was short and to the point and went along the lines of; it is our search engine and we therefore decide our own guidelines; if you want to sell text links that is fine but it may result in some form of penalty as this goes against our current. They were basically saying you can do whatever you want with your website and at the same time we can do whatever we want with our search engine. Fair play, I say. I am actually very happy with the new guidelines; it was very hard to compete with webmasters who had deep pockets etc. Now the one-man band can compete with the big corporation; hard work, keeping up to date with the latest guidelines as well as learning from the SEO experts will once again prove to be very beneficial.
2009 brings about a new watch word in the world of web promotion; relevancy. What does this mean? Well quite simply the backward links that you attempt to obtain now need to be relevant to the site that you run for them to have a real benefit. Again this surely is common sense. If a website about gardening has a link pointing to a website about camping, is this offering any value to its site visitors? Not really.
2009 is also the year when those who are willing to work hard will finally get their rewards. Some of the old favourites such as article marketing are becoming more popular than ever but quality is now far more important than quantity. Only the best articles will be chosen to be published on other people’s websites and let’s face it they have enough articles to choose from.
Ensuring that your website is optimised correctly with the main keywords placed naturally within the text of the homepage will also be essential, be careful not to “keyword stuff” your homepage though.
Tags: Google, online poker websites, Search Engines, web promotion, web promotion specialistHow to Win With the Best Online Traffic
There isn’t any “one-size, fit-all” formula to get the best online traffic for your business website to make money online. While you cannot impose any cut offs on the results, if you take one or two real steps, you can expect to have a rendezvous with success shortly.
The most vital thing is that you must be ready to spend some of your valuable time constantly so you can educate yourself about the steps and adopt them regularly.
It’s been proved that the best online traffic comes from the major selling tools like S.E.O, PPC (btw, see Black Belt Live Case Study for how to make best use of PPC), Link Building, and Banner Advertising. It’s not mandatory and may not be possible that you’ll get an equal degree of results from each one of the above. The results may vary from one individual to another. The essential ideas in all the 4 are virtually the same. For instance, in SEO, keywords and key phrases of your internet site content are used optimally so that your website gets a good ranking in the number 1 search websites.
Though all of these tools sound very simple, it is better to dig deep and study them. In pay-per-click or pay per click marketing, you pay a fee to the search engines to have them post ads for you. This is known as a pay per click advertising campaign. You are allowed to post ads about your internet site on the “sponsored results” section on the search engine results pages. When planned well, your charge will be more than offset because whenever someone clicks on your ad, they get taken to your site where hopefully they buy something. This could increase traffic for your internet site also and at the same time, you can enjoy the profits with the money you get paid when the ads are clicked.
Link building is another wonderful method to direct more traffic to your website. The trick to use this advertising tool lies in finding out the best traffic sources online . But this traffic source should have importance to your internet site. If you get such good and relevant traffic sources and put your link on their sites, the traffic that visits these sites may visit your website also. Therefore you can succeed in generating more traffic for your site.
Popular directories, message boards and online forums are other places where you can submit links to your website. According to the law of averages, if you’ve more such links, the more your traffic will improve — because it will appear more number of times on the search engine result pages. But your links must be technically correct, relevant, and convincing.
In banner building, you can design attractive banners and place them at the right spots on the right web sites. They should be captivating, nicely designed and attractively worded to allure people to click on them so that traffic to your website increases.
But the results vary according to the character of your business. You must do not forget that results can’t be obtained overnight. But if you consistently and persistently work conscientiously, you can rely on these tools to generate the best online traffic.
Tags: adwords, black belt live case study, Google, internet marketing, ppc, Search Engines, seo, traffic, visitorsSEO Isn’t Magic the Big Mystery Revealed!
There are a lot of people out there in cyberspace that will tell you they know how to get your site ranked on page 1 of Google for your search terms, or that they have already done it themselves. How many of these people actually know what they are talking about, and how many are just cutting and pasting garbage they scrape from other sites?
You can find many articles these days about page 1 rankings and they seem to offer up plenty of things to do to get your site to rank well. The issue with these articles is that the writers don’t seem to understand what it is they are saying and don’t usually give information that you’re able to act upon. Instead they tell you things like:
- You need a robots.txt file: but they don’t tell you what it is or how to do it
– Get incoming links to your site: but they don’t tell you how, or why, or what those links MUST look like
– You have to have Twitter and post a tweet about your pages: What? No, false. Google wouldn’t punish you for NOT having a Twitter account so it’s not necessary to tweet your article to get it indexed
We are a newly formed business offering white hat SEO Minneapolis Minnesota called Twin Cities Expert SEO: www.tceseo.com. We were taught by the best in the internet marketing industry and continue to keeup up to date with Google SEO changes.
You should first understand that anything under the top 3 listings on the search results page (SERP: Search Engine Result Page) will get very, very few clicks and isn’t going to get you much traffic compared to the top 3 results.This is a well documented fact.
If you have a keyword phrase that will make you a ton of money if you can get into the top 3, then by all means you should start working on it; even if you can’t get anywhere near the top very quickly. If it’s a high traffic phrase and worth lots of money, the traffic you will get below the top 3 is still worth it.
Ok, so we want to get our page into the top 3 listings, so what do we do?
First, you need to make sure you are NOT doing anything that Google would label as “black hat SEO”, meaning anything that is sneaky or trying to trick Google. if Google gives your site a penalty your traffic, sales and profit will suffer, so why’d you attempt it?
- Never purchase links on a link-farm from someone on eBay. 5,000 links from a garbage site to your site makes your site into a garbage site. Google can and will penalize you or even completely de-index your site.
- Don’t camouflage keywords in single point font the exact same colour as your background. Google has dozens of PhD’s on their staff, imagine how simple it was for them to code Googlebot to search for 1 pt font the same color as the background and then penalize you for it.
- Do not republish existing articles and call them your own. Google knows where it was posted first and will mark it as duplicate content exactly as they do on Hubpages etc.
Now make sure that you ARE doing everything that Google wants you to do! Make Google happy and they will reward you accordingly.
- Have unique and relevant “title tags” on every page of your website
- Don’t fill your meta keywords tag with spam. Again, keep it relevant to your site and non-repetitive.
- Get more links pointing to your website from other websites. These are the key! (more on that later…)
- Create content on your site as often as you can. Continue to add quality pages to your website with unique content and your ratings will keep going up.
The most important thing to learn is how “anchor text” works in linking. The anchor text of a link is the clickable words you see underlined in blue. The anchor text is how Google decides what your site is about!
Eg. When website “AA” has a link to website “BB” using the words “fast digital camera repair”, this tells Google that website “BB” is about “fast digital camera repair”.
I can prove it.
What do you suppose should be the top site on Google for the keywords “click here”? Open a new tab and search for yourself. I’ll wait.
The answer has been for a long time, and will most likely continue to be, the Adobe Acrobat Reader download page. But why is that? Any time that someone puts a .PDF file on their website, they almost always include a line stating: “If you need to download Adobe Acrobat Reader click here” and the ONLY words that are clickable are the two words “click here”. This tells Google over and over and over again that the Adobe Acrobat Reader download page is about “click here”. This page ranks above “clickhere.com”; this greatly supports my point.
If you don’t believe in our SEO knowledge, I defy you to outrank the Adobe Reader page for the keywords “click here”.
Yet another excellent example of this is if you Google digital camera repair you find a small site in the top rankings every time and nowhere to be seen are Canon, Sony etc.
So if you’re looking for quality, affordable search engine optimization in MN or anywhere else in the US or Canada for that matter, we are here to help you get to the top!
Tags: Google, internet marketing, seoSearch Engine Optimization And Pay Per Click Promoting Can Make You Money
After I read about Emergency Money Plan I spotted that the majority who feel they are ready to achieve success web marketers don’t always understand that in order to actually become successful, they must target a particular niche of clients who want to use their goods and services. The following article will give a few ideas of how to become a successful net marketer for your web or offline business.
Upgrade your internet site content frequently:
It is possible to become a successful Internet enterpernauer with a basic site, however if you don’t upgrade your web content upon your business website, through SEO, it is much more difficult. There are plenty of benefits to making use of search site optimization.
What’s SEO?
S.E.O ( Search Engine Optimization ) is a tool employed by many net marketers who are looking to extend the web traffic flow to their business internet site. If you’d like to optimize the web content upon your internet site, you have to have a particular keyword density, which will help your internet site in the climb in the rankings in the major search websites. Sometimes talking one half to one % is a great place to start with word density.
Keywords are very important in your search engine marketing techniques :
Essentially keywords or keyword phrases, are the words folk will type into their favorite search site, when they are searching for info. An example of this would be the term “search engine optimization”.
Keywords are critical in your search engine marketing systems. If you truly desire to be successful, you’ll need to strategically place keywords within your internet site content. If you work at this carefully, the result will be success for your business website.
PPC search site marketing
PPC search website selling is another vital component of your business internet site success. PPC is technically responsible for many successes experienced on the web for business internet site owners. Pay per click permits business website owners to customise their advertising ads, which may appear next to the results page of a search site ; for questions.
Some website owners swear by pay-per-click, while others swear at it, understanding that PPC can be made use of at any point or anywhere. No matter where you utilize pay per click upon the web, correct SEO strategies can pull internet traffic from anywhere.
Where can i exploit PPC?
You can make use of pay per click techniques on blogs, article promotion as well as many other different adaptations. Pay-per-click will help your internet business in achieving the success you have tried for.
What are the overall benefits of utilizing search engine optimisation and PPC marketing?
Summing this up the advantages of search engine optimisation marketing is endless. SEO marketing is fast growing within the online selling industry within our existing society. Optimized web content will enable your business internet site to enable your potential clients to find particular products and sevices, which you now offer.
This is a great way for business internet site owners to not only save money but many valuable resources such as time. Proper search engine optimization promoting techniques will prove in the long term the pay out, of your PPC, will make all your difficult work worth the effort as well as time.
Tags: adwords, emergency money plan, Google, pay per click, ppc, search engine optimization, seo, trafficMastering The Google Dance And The Use Of Page Rank
The update of the Google index is often referred to as the Google dance. For several days when Google is updating their index to include new pages and update their algorithms, search results almost seem to take on a life of their own. High positioned sites have been known to drop into near obscurity while the lesser-judged sites suddenly find themselves careering towards dizzy heights in the rankings. While this phenomenon is usually relatively short lived, lasting only two or three days, many webmasters take it to be a sign of things to come during the next major update.
Google uses a number of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers. It is impossible for Google to update each and every one of these at the same time and it is also impossible for them to alternate between using old data and the new updated data. This leads to some potentially skewed results in their listings. However, these results are not usually indicative of future rankings.
The problem for many webmasters is an over reliance on the toolbar page rank. This is a problem for several reasons. Page rank isn’t the be all and end all of search engine rankings. It is used to determine the weight of an inbound link, meaning that a link from a page with a PR5 is much better than a link from a page with PR2. However, having a PR6 won't necessarily mean that your site will list above all the PR4 sites on the web.
The logic is fairly simple. The PR of your site is a numerical value determined by numerous factors including the number of inbound links. In no way can this numerical ranking indicate the relevance of your website content when looking at a particular search term. Having a PR6 website does not necessarily mean that your site bears more relevance to a particular term than another website with a PR2. So, as well as the PR of your website, Google must also consider the topic and the content of your site and how relevant this is to the relevant search term.
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Tags: Google, Google dance, page rank