Search Engine Optimisation Blog » content writing

Web Site Content – And the Importance of It

SearchEngineOptimisation — Thu, 15 Apr 2010 19:57:15 +0000

Web site content writing plays a vital role in getting the attention of customers because Web surfers are looking for free information. While traditional marketing focuses more on the use of images and visual impact, such images only play a secondary role to words on the Internet. Conventional advertising and marketing makes use of images as a way to catch the attention of passersby on the streets or those who are watching television and deliver its message. However, people who are surfing the web are not just passing by or watching a program; they are purposely searching for information on a specific topic. Therefore, web site content writing has a key role in Internet marketing and this is also true with dependable content writing service.

First of all, quality web site content writing is needed by Internet marketers for their sites to get noticed by the search engines. By ensuring that your site contains the required information that web surfers are looking for, your site will be rewarded with a high rank in the search engine results pages. Secondly, your visitors must find in your site the information that they are interested in or they will simply look for another site.

Web site content writing is vital because your visitors will regard you as an expert in the particular field that you are focusing on if they find that you have relevant and quality articles. The more your visitors return to your site, the better the chances that you will have in converting them into customers because this means that their confidence in you is improving. Other site owners may also want to link to you if you have valuable content and this will further enhance the position of your site in the search engine results pages.

The question is how to obtain quality content for your website. You can either create the article yourself if you have the time to do it or you can depend on a quality content writing service provider. There are thousands of qualified writers who are experienced in creating informative and interesting articles for your specific web site content writing needs, stop by ArticlesOnTap.com.

Writing High Quality Marketing Articles for Your Internet Business

SearchEngineOptimisation — Sat, 20 Mar 2010 19:12:46 +0000

The effort that goes into article creation is what persuades many online business people to oursource much of their article marketing efforts by hiring a professional article writing and spinning service. I recognize that other marketers prefer to do their the writing themselves, so I offer these suggestions to better maximize the return on your considerable investment of time.

* Dedicate a regular time at least once a week to write articles. This is usually a several hours during the weekend and possibly a couple of hours each working week depending upon my schedule. With other writing commitments including my website, this sometimes is quite a stretch for me.

* Create an easy format that you can easily copy and paste your efforts into those sites where you regularly contribute. Record the following: (1) A title that meets the site’s policies such as www.ezinearticles.com of 100 characters (2) Word Count (3) Copyright Statement (4) Bio or Signature statement that meets the character guidelines (1101 for Ezine Articles) (5) key words (100 characters for Ezine Articles) (6) A table for key words to be used within the article and as search words.

The table is probably the most beneficial element within this format. As I write the article, I plug in phrases that I believe have high key word value. The table can be easily copied and pasted into a new article with similar key words. These key words then can be prioritized from highest to lowest and used as the keywords within the article submission site. By using the highlight tool, I can quickly determine what words are used within the article’s content.

* Write from your own personal experience and avoid the “Royal ‘We.’” People look to the Internet to find answers to their questions from people who have actual experiences. Share your failures and successes while you are demonstrating your expertise. In your articles, don’t be too concerned with selling; just begin to build a relationship with your readers in order to gradually convert them into customers. Be real and respectful to each and every reader. Also include some humor if possible. Leave them wanting more, as the old show business cliche goes. After all, you want them to click your link to end up on your website.

* When selecting the topic, determine the focus through researching the keyword popularity. If you have an exceptionally long article, break it into 2 or more shorter articles. I try to keep my articles between 400 and 800 words depending upon the topic or subject.

* I always write using wordpad or some text editor so that I can avoid embedding those invisible codes that are part of any document that comes from a word processing program. However, I then paste the article into MSWord in order to get a quick word count and look for simple spelling errors. I don’t save the copy in the word processing program, though. I want to paste my article into submission forms in pure text format.

I hope that these tips will proved useful to you and that your article syndication efforts become a bit easier. Never lose sight, though, of the central purposes: traffic, traffic and traffic.

Writing Quality Marketing Articles for Your Online Business

SearchEngineOptimisation — Fri, 10 Jul 2009 05:46:16 +0000

The amount of time, energy and talent that goes into creating content for an online marketer’s article marketing and distribution convinces some to contract with a writing and spinning professional. I recognize that other marketers prefer to do their the writing themselves, so I offer these suggestions to better maximize the return on the investment of time.

* Set aside time every week to write articles for distribution. This is usually a several hours during the weekend and possibly a couple of hours each working week depending upon my schedule. With other writing commitments including my website, this sometimes is quite a stretch for me.

* Write from your own personal experience and avoid the “Royal ‘We.’” Many people use the web to locate answers to their questions, so your personal experiences actually lend credibility. Share your failures and successes while you are demonstrating your expertise. In your articles, don’t be too concerned with selling; just begin to build a relationship with your readers in order to gradually convert them into customers. Also include some humor if possible. Leave them wanting more, as the old show business cliche goes. After all, you want them to click your link to end up on your website.

* When you choose a topic, rely on your keyword research to direct you. I try to keep my articles between 400 and 800 words depending upon the topic or subject.

* After writing your article, review the content and begin to actively search for words or phrases that will increase the “hits” to your articles. Many times I believe I have an incredibly great title. By using a key word search, I can truly learn if the title is extraordinary or just plain ordinary. For example, in a recent article I had planned to use the phrase “bulls eye” in the title. As I am a very visual individual, this word conjured up an arrow hitting a target. Inventory overture revealed 3,190 searches for “bulls eye” while the word “target” had 1,814,599. My next action was to quickly change the title to maximize this key word

In MS Word, under the Edit Button, you can scroll down to Find and enter each key word to determine if that word or phrase is included within your article. With Search Engine Optimization (SEO), using the right amount of key words is also important. An overload of key words is just as harmful as not enough key words. My strategy is to identify 20 top key words for every article and incorporate them at least one time and not more than three times into the article..

Hopefully, these strategies will not only improve your Internet marketing through increased traffic to your web site, but will also improve the quality of your articles and potentially start to build those relationships with future customers or clients.