In some ways I do understand why Google have done this, its simply because of the fact that they want to bring more trusted domains into the search results. But is this the easy way out? Sometimes I think that SEO has become so vast and so well evolved that Google are running out of ideas of how to keep up with it and how to actually rank the sites.

A large part of the overall algo is heavily reliant of links. Links have become so valuable and they are flying all over the place. There are a vast amount of websites which are now in the Top 10 that really do not deserve to be there? Or do they? Personally the reason I write this article is because in some ways I think that the brand update is wrong. I mean why should a company that has expanded itself offline and become a brand deserve to have the best rankings if they have neglected their sites design, structure and online promotion?

The way I see it is if small businesses are working on their sites day in day out, cleaning their code, optimising their content, fixing their structure and going out and getting links, then good on them, they are the ones who deserve to have rankings because they have put the effort in. This is all just the way in which business works, whoever puts the most effort in gets the most out.

Just as a quick example if we take a look at the car sector you will notice that Google are now bringing in all of the manufacturers and if you happen to have a look at their SEO it is absolutley shocking.

A lot of people are asking how Google class a brand, personally I think it may be a manual tweak and it literally would not be that hard. If we again look at the car industry, how many manufacturers are there really? Not as much as you would have though, so what Google are doing is giving them great rankings that they just do not deserve.

I personally believe that Google have taken the wrong route, they have done this to tidy up the search results, but I also think that this could hurt them in the long run. They should instead be employing actual SEO's, who work on sites everyday to see how to analyse linking patterns. It seems as though the company do not even have an incline of some of the methods that are being used, because if they did it would only take a small bit of algo tweaking to clean up the results.

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