Article Spinning Related to The web… everything is connected by sticky strings of information.

One of our clients was concerned that their brand name and article content was being related to a low-priced domain names because their article was posted on a travel website offering low-priced airline fares, while the customer is promoting a 4-star travel experience.

Article spinning is a craft to re-create non-duplicate content from source of content in order to submit it to articles directories.  This method is a great way to advertise a brand and establish backlinks.  Unfortunately it is also a balancing act, and includes a bit of a Catch-22.  Protecting brand identity is always essential – and the client is encouraged to question the impact and then should to make the call whether to continue article spinning.  However let’s review just what are these articles before getting into that. 

We spin an article to create a gazillion non-duplicated content by liberally applying synonyms and alternative phrases or sentences everywhere we can.  However if you’re not careful sometimes the syntax and grammar can get somewhat cumbersome, so it is important to make an extra effort to make sure the article reads well.  This can be difficult and time consuming.  More details can be found on the Design Chemical website and blog Bangkok Web Design.

Non-duplicated article spinning content is good for many different places including personal blogs, or submitted to directories either manually or by automated subscription services.Subject categories are typically standard off-the-shelf – and while everyone has a different list, they’re basically the same.

For Example:
Travel and Leisure
Travel and Leisure, Aviation
Travel and Leisure, Boating

They accept the article because they want content in order to display Google Adwords ads.  Normally it is an exchange of good content  for relevant backlinks to the web page.

The fact that these are showing up in Google Alerts is good news for a website.  It means the content is getting crawled by Google and the hyperlinks to the website are being found.  Google, and other, bots will follow the link to your website too – determining anchor text link relevancy.  Also the fact that it happens quickly means Google respects the article sites.

Not all article sites are created equal, so the more exposure you get the better.  The primary purpose of these article submissions is to get the hyperlinks.  This is what SEO and getting organic search traffic is all about.  Links mean value and quality score for your web page.  The article submissions are fundamental for creating web presence for your web page.

Here’s some of the Catch-22:  By and large there is a question that people searching things they want to know about might actually discover this content rather than find your site; but then if you do the math it becomes into a minuscule probability that there will be a negative connotation perceived by a target audience.  Most of the undesirable content is found in adword ads, that many surfers disregard anyway.  The few of questionable domain names just don’t matter very much in the big picture.

When we create articles they are set not to display on adult, gambling, on-line pharmacy, or weight loss domains … but besides designating categories to submit we’re at the mercy of websites and rely upon them to adhere to submission directory rules.  The benefits far outweigh the chance of any negative perceptions.  Questions regarding protecting brand are important and worth talking about.   However these backlinks are the foundation to having people find the website through organic search.

Design Chemical, Bangkok Web Design provides high-quality web design and development, print design and production, database development, ecommerce websites, search engine optimization and packaging design.   Follow this link for more information about Cell Phone Monitoring software for BlackBerrys and Androids and parental monitoring.