SEO London are a team of highly experienced professional internet marketers. SEO London offer a range of organic search engine optimisation packages as well as pay per click campaign management. SEO London offer a personalised consultancy for each of their customers as no two SEO campaigns are the same. Today SEO London have put together a brief guide to attaining links to your site via article writing.

Without traffic your website cannot succeed and will fail. websites vary wildly in price but generally for a simple business site you can expect to pay between £500-£2000 pounds. E-commerce sites are often more, it's a big investment and should be thought of as such. Don't just rush in without a plan. The main purpose of business websites is to sell a product or service, to do this you need to attract interested people to your site. Below are three simple steps which are guaranteed to get some visitors to your site.

1. Write between 400 - 1000 word article about your niche.

If you offer a product or service then writing an article about that is a great place to start. There are people around that will always know more or less about something than you. Write your articles at a level you think your clients and peers will understand. A solid foundation for an article is important and should be related to what you are trying to promote. By avoiding direct sales tactics and phrases you are more likely to keep the readers interest and also get your article redistributed.

The reason for writing the article is not merely a sales pitch, you want to come across as someone that customers can trust for advice in your market. You don’t need to include the link to your website in the article itself, this can go in the resource box at the end of the article submission form present on most directory websites.

2. Include a resource box at the end of the article with your website link in it.

Once you have created your article and avoided trying to sell your products you may be thinking that the time was wasted, but this is where the resource box comes into play. In the resource box which is generally located at the end of the article submission form you can include 1 or 2 links back to your website and a very brief sales pitch. In general you need to keep this to less than a couple of hundred words, so think of a short and snappy pitch which will get people to click through to your website. Getting a link back to your site is the easy bit, making your site convert the visitor into a customer is the real challenge. Everytime your article gets accepted onto a site, you will have gained at least one backlink.

The way you include your link in the resource box is almost as important as including it in the first place. You will ideally have your keywords in your link which points back to a relevant page on your website. Avoid using terms such as click here or see more as these will have less of an effect in terms of search engine optimisation (SEO). You should also try to link to different parts of your website, having lots of links to your home page is great, but you want to be ranked for more than just the content on that, so spread your links among the most important pages of your site and make your you include the correct keywords for each page in the resource box.

3. Submit your article to the major article directories.

So now that you’ve written your article and made a resource box with a couple of links pointing back to your website with some of your keywords included you’ll need to distribute the article to relevant article directories. The most effective method of doing this is to search online for your niche and directory or article. If you don’t fancy searching around for all the article sites yourself then some sites will distribute the article for you. One such example is isnare but there is a fee for their services.

The more sites you submit your articles to the more links you will get back linking to your site. Competition in your industry will determine how much SEO is actually needed to gain good rankings. It will take a few weeks for some article sites to publish your article and then possibly up to another month for the major search engines to find the links in the resource box. So don't be disappointed if things don't change over night, the process is ongoing but the results can be great.

If you make article submissions a part of your ongoing SEO program and the articles you write are original and relevant to your subject you will see a great increase in traffic to your site, giving you a constant feed of potential customers.