A great many web developers spend a lot of time and effort optimising their homepage, whilst pushing all of their backlinks and article links to it. However, this is a mistake which ultimately could lose you traffic, and any business that traffic could bring.

Nearly all websites should have backlinks pointing to secondary pages, and not just the homepage. In usual circumstances, you would associate the homepage with your primary keyword, though the secondary pages linked to your homepage would be focused on long tail keywords, or secondary keywords, each of which should have their ownn linking strategy. By doing this you will fully optimise your website for all keywords including your primary keyword.

The question to ask, which should be evident from your pages, is which keyword to focus on per page. Lets take the example if you had a website called ‘Radio Communications’ which had pages focused on ‘Radio Microphones’ and ‘Walkie Talkies’

The homepage of the website would be built, and marketed around the keyword ‘Radio Communications’, whilst the walkie talkies page would be focused around the ‘Walkie Talkies’ keyword etc.

If you then created a link campaign, and/or an article campaign writing about the individual page topics, and linking directly to the pages, you would fully optimise your website. You might even realise that some pages are more popular (or less competitive) than others, resulting in your keyword optimised pages ranking higher than the homepage! Because of this (and to help the search spiders) it’s crucial to have inbound links joining each of your pages, resulting in your onpage seo to filter through your entire website.

So remember, as crucial as a homepage is in your seo optimisation campaign, don’t forget to optimise the deeper pages to create a site the search engines (and therefore visitors!) will cherish!