You’ve probably heard the old phrase content is king you know?  I am here to tell you that you’ve been told a bunch of malarkey, because the so called gurus you might be following is blowing smoke up places where it shouldn’t be blown.

This article is contrary to popular advice, but it is also correct.  I cannot tell you which sites these were, since they aren’t mine to divulge.  However, I will reveal to you some things that I have discovered and why content is NOT King but ONE WAY LINKS ARE KING!

Recently I found this to be true because of the new client I started working for who couldn’t get to the first page of Google.

I looked at the pages they already had on the first page and found myself wondering how the heck they were even on the first page.  The quality of the writing on every single page was horrible, and seemed to be written by someone whose English skills where questionable at best.  It is obvious that the work was not well written, unfortunately it is easy to tell that someone was using a content article spinning rewrite program to complete the task.

To highlight just how bad the previous SEO guy had done, he put these crappy pages up in some very competitive keyword markets somehow expecting them to rank highly.  It was clear to me with only a moments glance there was no hope of that ever happening.

Sadly, a middle schooler could duplicate his work very easily using a free article spinner from download.com and a few minutes of his or her time.

The internal site structure was all messed up, the internal links had things like ‘home’ as anchor text, there was no sitemap, and I don’t even want to get into the trashy incoming links from other sites.

What is the result then? If content was king, these pages cannot be on the first page of ANY search engine. Why speak of Google?  So after this exhaustive research what conclusions can we draw?

All of the sites had mucho one way links to their domain even if they were trashy links from low quality and low authority websites.  Next I examined the sites which were on later pages of Google, and I discovered that even though the non-English content was the same, there weren’t any links.  So then I decided to take a look at the pages they couldn’t get ranked and see what the problem was…it turned out to be too few incoming backlinks.

In a fortnight I became a hero.You know How? I copied the links from other pages. Now my client is able to be on the first page of Google for the  sites he hired me for.

I did this mainly to prove a point to them and get fast results and now am going back to get them quality links from power, authority domains so their sites will have staying power in their first page rankings.

They’ve entrusted their SEO needs to me, and I’ve found that the best way to maximize SEO using web 2.0 marketing blog tactics with lots of links.