What you know about Landing Pages ?

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

In pay per click (PPC) campaigns, the landing page will also be customized to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, marketers can measure advertisement effectiveness based on relative click-through rates.

If you want to reading and know clearly about landing pages, you can read it in Wikipedia .

So, what is great way to Optimize for Landing Pages ?

Theres 10 things you should be looking at when optimizing your landing page . But please read the tips how to create brilliant landing pages if you have not one, then continue .

1. Relevant Content

A landing pages content should be directly related to organic search results, PPC campaign, anchor text in inbound links and any other targeted inbound advertising, online and offline. If people dont get what they expect, they will be more likely to leave.

2. Multiple Landing Pages

A landing page shouldnt necessarily be your homepage. In many instances a homepage is a good landing page. However, for more targeted traffic and better results, you want a landing page to be focused on specific offer and specific call for action. To accomplish this, a given website should have multiple landing pages. Create some deep link landing pages that will focus on specific offer and your conversion rate will be higher.

3. Focus on Functionality

More and more visitors seem to judge the professionalism and credibility of a site by its design. To satisfy this, many website owners concentrate on the design aspect instead of focusing on its functionality. A well-designed landing page is essentially worthless if the prospect cant accomplish anything. While I wouldnt suggest skimping on the design, it shouldnt be your priority. Focus on the exact steps you want your visitor to take and design a page with that in mind.

4. Call To Action

You got visitors to your landing page, now direct them to take action. Make it clear and highly noticeable without overwhelming your audience. Whether its a sign-up form or a buy now button, make it the focus of your page.

5. Send a Clear Message

Keep your landing page clean and clutter free so your visitors stay focused on your message. Emphasize the biggest reasons that they should carry out the applicable call to action with larger text, contrasting colors, images. Make it easier for them to scan the content by using lists and getting right to the point.

6. Offer Incentive

Bribing your visitors with freebies and samples is a proven method of enticing them to sign up. Offer more than your competition but dont sell yourself short either. Provide a list of reasons why your offer is better and what exactly the visitor can expect. Provide references and testimonials.

7. Make Visitors Stay

Avoid sending your visitors to another page unless it is absolutely necessary. That includes any internal navigation as well as external banners. If you remove all distractions and limit navigation options, you stand a better chance of keeping your visitors around.

8. Simple is Better

Make it easy for your visitors to complete the action you want them to. Less confusion and decision making for your visitor means better conversions rate for your landing page. Dont offer multiple choices and throw in optional extras. Focus on the offer the page was created for.

9. Power of Freebies

Everyone likes free offers. They are hard to resist and can be a powerful conversion tool
. Whether a call to action is free or something free is received as a result of carrying out a call to action, it certainly doesnt hurt. If your competition charges for something and you offer it for free, youll win the customer. Remember, just because you make a free offer doesnt mean that it shouldnt be quality.

10. Testing

Using a tool like Googles Website Optimizer you can easily monitor the conversion rate, bounce rate, and tons of other useful metrics found in most modern day web analytics apps. Using these metrics you can easily figure out which version will be your optimal page, one that maximizes the results.

Creating a successful and effective landing page takes a lot of work but should be the focus for anyone involved with a website. Whether you are a website owner, web designer, web developer or a web marketing specialist you must be aware of the components that comprise a solid landing page. After all this can mean websites success or failure.

Fundamentally, your landing page is a two-way extension of your brand and marketing message. Moving upstream to the traffic source you may have a visitor arriving via any of these methods:

An Affiliate Website
Paid Search – Google AdWords
Email marketing
Social Media (from a Tweet or Facebook comment )

A Banner Ad
They then pass through your landing page on the way to your website (or in the case of a squeeze page they perform a single action and don’t move on).

A basic first principle is to make sure the message is consistent throughout the experience. Each source message should be reinforced by the landing page and completed at the destination.

Ensuring Message Match (all of the above) will improve your landing page performance in a big way and should be the first place you start.

If you are looking for a checklist of things to do to make micro improvements to an existing landing page, try running through a top 10 of quick pointers:

Focus the visitors attention with a clear and concise headline
Remove global navigation
Keep your primary CTA above the fold
Provide extra value on your confirmation or thank you page
Remove barriers to valuable content
Terms and Conditions in Laymans Terms
Think like your customers
Obey the 5-second rule
A|B Test to validate your decisions
Direct attention to your lead-gen form with visual cues
This is my friends ideas was give in Digital Point at this thread, if you have another opinion, please share us by way comment in here.

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