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	<title>Search Engine Optimisation Blog</title>
	<atom:link href="http://www.cobraconsulting.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.cobraconsulting.com</link>
	<description>Search Engine Optimisation Information</description>
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		<title>4 Search engine type for your  Internet business</title>
		<link>http://www.cobraconsulting.com/4-search-engine-type-for-your-internet-business/</link>
		<comments>http://www.cobraconsulting.com/4-search-engine-type-for-your-internet-business/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 03:53:23 +0000</pubDate>
		<dc:creator>SearchEngineOptimisation</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[directory]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Search Engine]]></category>

		<guid isPermaLink="false">http://www.cobraconsulting.com/4-search-engine-type-for-your-internet-business/</guid>
		<description><![CDATA[According to research 80% of people searching website using search engine, therefore search engine still the best way for you to generate traffic. You need to put your website into search engine. ne of the great advantages of search engine for your internet business, it can bring you a large amount of targeted traffic to [...]]]></description>
			<content:encoded><![CDATA[<p>According to research 80% of people searching website using search engine, therefore search engine still the best way for you to generate traffic. You need to put your website into search engine. ne of the great advantages of search engine for your internet business, it can bring you a large amount of targeted traffic to your website. Some of them will not cost you a cent, but some of them will cost you a dollar. It is depend on what search engine do you use. Search engine will become very powerful for your business if you can put your website in the top 50, but it will be useless if your website listed further down. Because people will not see the result more than 50 result. In this article, I want to explain about 4 different search engines that you can use to generate traffic for your website. They are?1. Directory 2. Crawler search engine 3. PPC search engine 4. Meta search engine Directory sometimes called a category database. This directory will list all website inside category. This kind of search engine will edited by human, it means there are some directory admin will check your submission to this directory. They may accept or reject your website if they feel your website is not appropriate to the category that directory has. When you submit your website to directory, you just need to enter your title, description and keywords. Some of directories will not ask you to enter keywords. You also need to select category you want it. The example of directory is yahoo. Crawler search engine also known as spider or robots. This search engine use small software that will jump between websites called as crawler. This crawler will look for new website 24 hour a day, 7 days a week. For crawler search engine, you do not need to submit your title, description and keywords. This crawler will index your website automatically. You just need to submit your URL and crawler will come to your site and index every thing they need. PPC search engine stand for pay per click search engine. This kind of search engine will ask you to pay them to use it. Mostly, they will cost you minimum 1 cent until 5 cent. However PPC search engine will list your website depend on how much you want to pay them in particular keywords. If you want to pay them more than other competitor that use the same keywords, you will be listed on the top.</p>
<p>Today, you can do <a target="_blank" href="http://drainunblock.co.nz/">drain unblocking</a> by ordering by <a target="_blank" href="http://webhostingreviews4u.com/Top10/HostGator-Web-hosting-Review.html">HostGator hosting review</a> and you can have <a target="_blank" href="http://hotwatercylinder.net.nz">Hot Water Cylinders</a> to be your guide.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Discover Successful Web Promotions With Blogs!</title>
		<link>http://www.cobraconsulting.com/discover-successful-web-promotions-with-blogs/</link>
		<comments>http://www.cobraconsulting.com/discover-successful-web-promotions-with-blogs/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 03:53:22 +0000</pubDate>
		<dc:creator>SearchEngineOptimisation</dc:creator>
				<category><![CDATA[Traffic Building]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[earn money online]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://www.cobraconsulting.com/discover-successful-web-promotions-with-blogs/</guid>
		<description><![CDATA[ Blogging is no longer a new term for the visitors of the internet. Today, many business entities are using blogs apart from e-mail marketing to do internet promotions which is done effectively. Users are making use of blogs for promotional purposes as it is quite easy to use. In order to make use of [...]]]></description>
			<content:encoded><![CDATA[<p> Blogging is no longer a new term for the visitors of the internet. Today, many business entities are using blogs apart from e-mail marketing to do internet promotions which is done effectively. Users are making use of blogs for promotional purposes as it is quite easy to use. In order to make use of blogs, you do not either require to be a computer expert or the software engineer. Well! If you are an expert it is an added advantage to you but even you know to operate computer and internet little, you can use blog for marketing. To be more specific, you can use blogs easily if you know to e-mail.</p>
<p>  Promoting your products and services by posting advertisement on your site is not as effective as the blog is. To get more clients, make use of blog which can give a personal touch to them. In order to get high page ranking for your site, you are required to update your blogs regularly. Higher page ranking will help you to attract more traffic with the help of blog.</p>
<p>  While blogging the moist common mistakes of all that the internet advertisers do is that they try to sell the product. This is not the correct way in which you market and this will not give you any returns. Experienced people suggest that you should never try to sell your products in your blog. It is your responsibility to make the visistors believe that you are here to solve their problems and not sell anything to them. Their problems must be solved with your products or services. If you follow this then you would surely get good and profitable results. As a result, they would recognize you as their well-wisher and will follow your suggestions giving rise to one more sale.</p>
<p> Keep in mind while blogging that your blogs must be updated and a genuine none. You can earn more for longer time if you maintain honesty. Some surveys say that the blogs which are trusted are visited more and more. When facts are not published on the blog the traffic may be there for a small time as when they realize that the information is not true you will not be a reliable one for them. The moment readers lose trust on your information, they will never opt for your page again. Honesty pays in the long run; keeping it in mind, post only that information which you know to be true. Using your creativity in the writing can be done as this will entice the readers to purchase your offerings. For everybody who is trying to expand your website advertising efforts, in which case you should definitely look into <a target="_blank" href="http://www.themysteriousmarketer.com/software/article-marketing-software/the-best-spinner-content/the-best-spinner-review">The Best Article Spinner</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Affiliate Marketing in a Nutshell Yes Its that Straightforward</title>
		<link>http://www.cobraconsulting.com/affiliate-marketing-in-a-nutshell-yes-its-that-straightforward/</link>
		<comments>http://www.cobraconsulting.com/affiliate-marketing-in-a-nutshell-yes-its-that-straightforward/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 03:53:17 +0000</pubDate>
		<dc:creator>SearchEngineOptimisation</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[affiliate revenue]]></category>
		<category><![CDATA[make money]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.cobraconsulting.com/affiliate-marketing-in-a-nutshell-yes-its-that-straightforward/</guid>
		<description><![CDATA[Among the easiest, and potentially most rewarding, internet organization you are able to get in to is internet advertising and marketing.
  Should you find out the tricks on the trade and are willing to invest some time to execute what you understand, it is possible to leverage the automation and sheer volume from the [...]]]></description>
			<content:encoded><![CDATA[<p>Among the easiest, and potentially most rewarding, internet organization you are able to get in to is internet advertising and marketing.</p>
<p>  Should you find out the tricks on the trade and are willing to invest some time to execute what you understand, it is possible to leverage the automation and sheer volume from the web to make virtually as a lot money since you want.  To help you get started, I&#8217;ve assembled a brief helicopter view on the basics.  This can be by no means the do all end all, but it is enough to get you moving.  Think about this your affiliate marketing in a nutshell. The first point you actually need to remember , and I can not anxiety this ample, is that even though online marketing is not a troublesome online business that does not imply you won&#8217;t need to find out some new skills&#8230;you can.</p>
<p>  It also does not imply that you simply won&#8217;t must invest any time in your business.  Among the most typical blunders people make is they do not treat their organization as a organization.  Instead they do a tiny function right here and a little work right there they question why they&#8217;re not rich once a month or two.</p>
<p>  Can&#8217;t fall into that trap.  Work your company like a company with strength and consistency and you can be extraordinarily rich. </p>
<p> 1. Step one is always to appreciate that to develop into an marketer you want to sign up with a corporation that presents an affiliate program. It&#8217;s free to sign up and you also will get a commission anytime somebody gets a item on your site. Most corporations will offer you a replicated web site that&#8217;ll be matching to all the other internet marketer internet sites, the one difference will be your special code inside URL. Which will discover you and when someone buys from your website you&#8217;ll get a commission.</p>
<p> 2. Following you must know a touch about web marketing or IM. This is the process when you drive traffic, guests, to your internet site. There are several approaches in which you can do this, many of them are even cost-free. Generally the free of charge strategies will take a little longer, but given that they&#8217;re free you don&#8217;t have to worry about generating any error although you are studying to do them (they&#8217;re very simple, but you could still make small mistakes).</p>
<p> The paid techniques for driving traffic will generally get site visitors faster but only after you&#8217;ve mastered the methodologies which can have quite a lot of time and because you have to pay while you might be understanding it&#8217;ll also have quite a lot of money. You&#8217;ll unquestionably have additional cash proceeding out than coming in on the start while you use this strategy.</p>
<p> 3. Convert as several of your guests into paying customers as you&#8217;ll be able to. There are many elements to this, all from copywriting to S.E.O to employing an autoresponder. Don&#8217;t fret if none of this seems sensible, you can find lots of destinations on-line wherever it is possible to discover these skills.</p>
<p> For right now though, you&#8217;ll want to use an auto responder service.</p>
<p>  This can be a fully mechanical technique that should allow you to pre-program a series of emails.  You are able to add as numerous emails because you want and you can choose how often they go out.</p>
<p>  When anyone enrolls in your list ( this just implies they sign up and offer you permission to send them emails ) the entire emails sequence is going to be sent out automatically. For example, let&#8217;s say that you have ten emails loaded into your auto-responder and that you have it set about send out one particular e-mail each time for 10 days.</p>
<p>  When someone symptoms up they&#8217;ll straight away acquire the 1st email.  Then every evening they will collect an additional one particular until they&#8217;ve gotten all the way through the series. When you write your emails make sure that you just include valuable information.</p>
<p>  Don&#8217;t make your emails only one selling spiel right after one more.</p>
<p>  Instead guide them by giving them information they can use, associated for a site subject naturally. I&#8217;ve hardly scratched the surface with this affiliate promoting in a nutshell statement.</p>
<p>  Just keep in mind that affiliate marketing is simple, don&#8217;t allow the lingo throw you off.</p>
<p>  It will not require you any time to understand all you need to are producing a lot of money.</p>
<p>  When you can learn and write you may be a particularly successful affiliate.</p>
<p>Additional Resources:<br /> <a target="_blank" title="{Affiliate Millionaire}" href="http://coenmayes.com/reviews/affiliate-marketing/affiliate-millionaire/affiliate-millionaire-review">Affiliate Millionaire Review</a><br /> <a target="_blank" title="{Affiliate Millionaire}" href="http://coenmayes.com/reviews/affiliate-marketing/affiliate-millionaire/affiliate-millionaire-bonus">Affiliate Millionaire</a></p>
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		<item>
		<title>Affiliate Marketing Instruction Lower And Grimy</title>
		<link>http://www.cobraconsulting.com/affiliate-marketing-instruction-lower-and-grimy/</link>
		<comments>http://www.cobraconsulting.com/affiliate-marketing-instruction-lower-and-grimy/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 03:53:15 +0000</pubDate>
		<dc:creator>SearchEngineOptimisation</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[affiliate revenue]]></category>
		<category><![CDATA[make money]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.cobraconsulting.com/affiliate-marketing-instruction-lower-and-grimy/</guid>
		<description><![CDATA[For someone that has, or wants to own, and internet marketer promoting enterprise it is important to understand that like any other type of organization you will have to find out how to do it.  Affiliate advertising is an easy enterprise to understand, but it&#8217;ll nonetheless get some time and effort when you truly [...]]]></description>
			<content:encoded><![CDATA[<p>For someone that has, or wants to own, and internet marketer promoting enterprise it is important to understand that like any other type of organization you will have to find out how to do it.  Affiliate advertising is an easy enterprise to understand, but it&#8217;ll nonetheless get some time and effort when you truly want to achieve success.  This article could be your online internet marketing information and can help you get started on a great new career. Occasionally when something is too easy people tend to receive it for granted and not require it seriously.</p>
<p>  I&#8217;ve observed this occur to a lot of would be affiliates.  In order to achieve success you are able to for no reason treat your organization like a hobby.  When you know your trade and work at it consistently you&#8217;ll be able to make just about unlimited revenue. The largest concentrate of one&#8217;s online marketing business is going to be to have a good flow of skilled guests to your site.  There are many techniques you can use to do that, many of them are cost-free and other people cost dollars&#8230;  Sometimes a lot of cash.  The important idea to remember is you would like authorized visitors.  What does that mean? It implies folk that are actively looking for the service that you&#8217;re offering and are prepared to buy .  You don&#8217;t just need to attract plenty of &#8216;tire kickers&#8217;. To get authorized site visitors you&#8217;ll find particular elements you&#8217;ll be able to do to draw in them.  For a single issue, if you&#8217;re utilizing article marketing (a technique exactly where you submit an content that presents useful info concerning the unit you are promoting to become published by an document directory) than you understand that everyone who is clicking on and reading your content is obviously thinking about your product. When you&#8217;re making use of pay per click or PPC (a method exactly where you place an ad on a research site targeting a particular keyword and also you pay out when someone clicks on your ad and is taken to your site) than you need to generate your ad as express as possible.  As an example, if you&#8217;re offering TV&#8217;s don&#8217;t location a generic advert that announces&#8217;TV&#8217;s for sale&#8217;.</p>
<p>  That&#8217;s&#8217;s way too basic and you will get a lot of folks who are just seeking. If, about the other hand, your advertisement is very particular like [*CO]&#8216;Sony 52&#8242; High Def, flat-panel TV&#8217;s For Sale&#8217; then you&#8217;ll get a lot more folk who have cut down their lookup, know exactly what they&#8217;re trying to find and are prepared to purchase.</p>
<p> Acquiring qualified site visitors for your internet site is the first part.</p>
<p>  Aspect two is always to turn as many tourists into buyers as you possibly can.  Just one great way to try and do that&#8217;s to possess an e-mail list they can sign about.  Give them one thing valuable such as a free statement if they sign up for your directory.</p>
<p> Then your autoresponder company (a service that may automatically send out emails above whatever period of time you choose.</p>
<p>  You simply write the emails, pre- load them into the auto responder, determine how frequently they must go out and everyone who signs up for a directory will receive the emails one particular at a time starting with variety 1 and going all the way thru the series) will assist you grow a relationship and trust using the folks on your listing.</p>
<p> Just make sure that if you send your emails you do not just send 1 sales spiel following an additional.</p>
<p>  In the event you do that people will un-subscribe from your list.  Instead, give them priceless points and add a PS Explaining the benefits of one&#8217;s product or service. Affiliate Marketing is a fantastic career.  To get started use the data in this internet marketing guide and continue to grow your knowledge.</p>
<p>Additional Resources:<br /> <a target="_blank" title="{Affiliate Millionaire}" href="http://coenmayes.com/reviews/affiliate-marketing/affiliate-millionaire/affiliate-millionaire-review">Affiliate Millionaire Review</a><br /> <a target="_blank" title="{Affiliate Millionaire}" href="http://coenmayes.com/reviews/affiliate-marketing/affiliate-millionaire/affiliate-millionaire-bonus">Affiliate Millionaire</a></p>
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		<item>
		<title>Keyword Research Services &#8211; Can They Save You Time And Money?</title>
		<link>http://www.cobraconsulting.com/keyword-research-services-can-they-save-you-time-and-money-2/</link>
		<comments>http://www.cobraconsulting.com/keyword-research-services-can-they-save-you-time-and-money-2/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 03:53:12 +0000</pubDate>
		<dc:creator>SearchEngineOptimisation</dc:creator>
				<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[keyword research service]]></category>
		<category><![CDATA[keyword research software]]></category>
		<category><![CDATA[keywords]]></category>

		<guid isPermaLink="false">http://www.cobraconsulting.com/keyword-research-services-can-they-save-you-time-and-money-2/</guid>
		<description><![CDATA[If you aren&#8217;t a guru then you may (like me) find keyword research difficult. I can find lots of them. The problem is though that most are next to useless, or at least seem to be. 
I thought the data from Google’s keyword tool was always bang on. I mean, they wouldn&#8217;t be telling fibs [...]]]></description>
			<content:encoded><![CDATA[<p>If you aren&#8217;t a guru then you may (like me) find <a target="_blank" href="http://keywordresearchservice.org">keyword research</a> difficult. I can find lots of them. The problem is though that most are next to useless, or at least seem to be. </p>
<p>I thought the data from Google’s keyword tool was always bang on. I mean, they wouldn&#8217;t be telling fibs about their data, would they? Sadly, that&#8217;s not always how it goes. </p>
<p>The results you see are not always correct, far from it. But it will have been spot on at some time. I discovered the answer almost by pure chance. </p>
<p>I decided to go for a keyword with about five thousand competing pages. I was pretty confident I could get a result from that. I started banging articles out left right and centre. Hundreds in fact. </p>
<p>It didn&#8217;t take long to notice there were now over 9000 competing sites. I could hardly believe that. Had there been some mistake? As it happens most of these extra results were my articles on these different sites. </p>
<p>What I&#8217;m saying is that I would have left it alone had I saw over 9000 competing sites. A lot of these sites were ranking with my article so I had a lot of competition but most of it was my own articles. Not a bad situation to be in if you ask me. </p>
<p>Anyway, I decided to give a keyword research service a try as I couldn&#8217;t count on getting lucky every time. I was looking to get some decent keywords delivered on a daily basis. I had figured that the daily cost against how much work I would save is value for my money. </p>
<p>Travis Sago was offering a <a target="_blank" href="http://keywordresearchservice.org">keyword research service</a> which I decided to try. Travis being numero uno in the bum marketing world. Bum marketing only costs my time so it&#8217;s my kind of marketing. </p>
<p>If I can get a keyword or two in my in box each day then that saves me valuable time. At least a two hour saving. And a couple hours work is pretty valuable to me. Put that couples hours saved against the daily cost and it adds up to value. </p>
<p>All the big marketers bang on about outsourcing. I see this as an outsourcing project. I&#8217;m giving my keyword research to someone else to do. That&#8217;s outsourcing. </p>
<p>You can find out just how the trial went over at my site. Earlier I mentioned that I ended up with thousands of articles on websites for a certain keyword. I&#8217;ll also tell you how I did that at my site. </p>
<p><a target="_blank" href="http://keywordresearchservice.org">KeywordResearchService.org </a></p>
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		<title>6 Ways to Get Your Site Indexed By Today</title>
		<link>http://www.cobraconsulting.com/6-ways-to-get-your-site-indexed-by-today/</link>
		<comments>http://www.cobraconsulting.com/6-ways-to-get-your-site-indexed-by-today/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 03:53:09 +0000</pubDate>
		<dc:creator>SearchEngineOptimisation</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[directory]]></category>
		<category><![CDATA[seo friendly directory]]></category>
		<category><![CDATA[submit your website]]></category>

		<guid isPermaLink="false">http://www.cobraconsulting.com/6-ways-to-get-your-site-indexed-by-today/</guid>
		<description><![CDATA[1. Submitting a XML sitemap to search engines. The xml sitemap includes links to every page of your own website. It is a file that you can submit to search engines to get your pages indexed. Through submitting your xml sitemap, you will notify the search engines about your website and index every page of [...]]]></description>
			<content:encoded><![CDATA[<p>1. Submitting a XML sitemap to search engines. The xml sitemap includes links to every page of your own website. It is a file that you can submit to search engines to get your pages indexed. Through submitting your xml sitemap, you will notify the search engines about your website and index every page of it. You can upload your sitemap to Google by creating a free Google Webmaster account.</p>
<p>2. Create a HTML sitemap page on your website. A HTML sitemap is different from a xml sitemap file. A HTML sitemap is a page on your website which is visible to your visitors. It will list down all the links to every page of your site. This allows visitors to navigate your website easily and allow search engine spiders to follow the links and discover all pages.</p>
<p>3. Lay HTML text links on your website. Search engine spiders follow HTML text links to find other pages of your website. Then,you have to ensure that you use HTML text links for simple navigation menu so that search engine spiders can follow. Also, you need to hyperlink keywords within your content and point them to other pages of your website. This is a good way to tell search engines what pages are important.</p>
<p>4. Directory submission. <a target="_blank" href="http://www.iddress.org/register.php">Submit your website</a> URL to <a target="_blank" href="http://www.iddress.org">SEO friendly directory</a>. DMOZ, Yahoo Directory and BOTW are important directories that you must submit your website to. It is, however, not all <a target="_blank" href="http://www.iddress.org">directory</a> submission is free. Some may require you to pay a small fee for your website submission.</p>
<p>5. Article marketing. Write articles and lay your website URL in the Author Resource Box. Then submit your articles to some popular article directories. Once your articles are approved and published, your URL will be live online and this allows search engine spiders to follow the link to discover your website.</p>
<p>6. Using social websites. Social media websites are usually indexed regularly by search engines. So through placing your website URL on social websites, search engines spiders can discover your URL very quickly and index your new website.</p>
<p>Before a website can rank high and get organic search engine traffic, it should be indexed first. Search engine spiders are seeking for new websites and pages every day. Through getting a link on websites that get indexed regularly, it will ensure that your new website get indexed quickly.</p>
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		<title>Search Strategies That Are Industry Specific (Part 4)</title>
		<link>http://www.cobraconsulting.com/search-strategies-that-are-industry-specific-part-4/</link>
		<comments>http://www.cobraconsulting.com/search-strategies-that-are-industry-specific-part-4/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 03:53:02 +0000</pubDate>
		<dc:creator>SearchEngineOptimisation</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.cobraconsulting.com/search-strategies-that-are-industry-specific-part-4/</guid>
		<description><![CDATA[Rob Kerry from Ayima &#8211; Gambling / Gaming SEO
The gaming world is probably the most competitive niche in SEO &#8211; esp poker and casinos.
There is no secret sauce as there used to be e.g. with old link networks being burned.  Rob shows a graph of search volume and est clickthrough
888 vs William Hill &#8211; #1 and [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Rob Kerry from Ayima &#8211; Gambling / Gaming SEO</strong></p>
<p>The gaming world is probably the most competitive niche in SEO &#8211; esp poker and casinos.</p>
<p>There is no secret sauce as there used to be e.g. with old link networks being burned.  Rob shows a graph of search volume and est clickthrough</p>
<p>888 vs William Hill &#8211; #1 and #4 respectively. Both are fairly similar in optimisation terms, but what separates them is their backlinks.  Rob uses a similar process to Dave Naylor to rank links according to anchor text, class C IPs and other metrics like PR.</p>
<p>Once you’ve dominated a market &#8211; eg casino in UK, what about branching out to other countries -eg France. Use backlink comparisons to check out a few of the top ranked sites in France. The main conclusion is that you should always use a subfolder and not a subdomain because with a subdomain you are starting from scratch.  You can register a subfolder to a different country within Google Webmaster Tools &#8211; so do that.  Rob expanded on this more in the Q&amp;A &#8211; it is much easier, quicker and cheaper to use a subfolder on a generic TLD to rank for really competitive keyphrases in different countries, compared with building up authority from scratch on different (sub)domains.</p>
<p><strong>My summary:</strong></p>
<p><em>This was an excellent session as expected with such top class speakers, all so experienced that if you let them talk for any amount of time there’s going to be valuable stuff for anybody who is into <a target="_blank" href="http://www.freshegg.com/"><strong>Search Engine Optimisation</strong></a> to soak up. The major problem is that with the timescale the speakers are receiving, they have to cram a shedload of great ideas into a few bullet points. It&#8217;s so easy to get lost with all this information and for it to go in one ear and out the other! Needless to say I’ll be checking out the slides when they’re released and chatting to the speakers in the pub if possible!</em></p>
<p><em>I’m not sure what the next big conference will be about, hopefully they will have one dedicated solely to <a target="_blank" href="http://www.freshegg.com/web-design.htm"><strong>Web Design</strong></a> in the not too distant future.</em></p>
<p> </p>
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		<title>Search Strategies That Are Industry Specific (Part 3)</title>
		<link>http://www.cobraconsulting.com/search-strategies-that-are-industry-specific-part-3/</link>
		<comments>http://www.cobraconsulting.com/search-strategies-that-are-industry-specific-part-3/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 03:52:59 +0000</pubDate>
		<dc:creator>SearchEngineOptimisation</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[linkbuilding]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.cobraconsulting.com/search-strategies-that-are-industry-specific-part-3/</guid>
		<description><![CDATA[Richard Baxter from SEOGadget &#8211; Travel SEO
How people search for flights in the UK
There are 6 main categories of keywords in terms of flights:
- generic (flights, cheap flights)
- destination (eg “flights to new york”)
- routes &#8211; v important (eg “flights from london to new york”) look at all the different variations eg “london to paris” [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Richard Baxter from SEOGadget &#8211; Travel SEO</strong></p>
<p>How people search for flights in the UK</p>
<p>There are 6 main categories of keywords in terms of flights:</p>
<p>- generic (flights, cheap flights)</p>
<p>- destination (eg “flights to new york”)</p>
<p>- routes &#8211; v important (eg “flights from london to new york”) look at all the different variations eg “london to paris” is different to “paris to london”. Less competitive route based keywords are of course easier to target, mainly because not many people optimise for them.</p>
<p>- Brand (”easyjet flights”)</p>
<p>- Departure (eg “flights  from manchester”)</p>
<p> </p>
<p>Take your keyword lists and put all variations into Google Keyword tool &#8211; over a large scale of iterations you end up with a huge target long tail graph.</p>
<p>Then you can play around with new longtail variations of different types of keywords eg “cheap easyjet flights from Gatwick to Malaga”</p>
<p>How this translates into site architecture</p>
<p>You can map each ‘type’ of keyword against different levels of your sitemap architecture &#8211; eg hompage -&gt; generic,</p>
<p>Site indexation issues</p>
<p>The problem with mapping out this kind of country based architecture is that you end up siloing pagerank down through your main destinations but there are ‘neighbour’ countries/categories that dont have much juice. The way around this is by using crosslinking (similar/most popular/nearby/recently reviewed suggestions) and use the trick of flattening your site design.  Also learn from bloggers &#8211; use tagging as a way to spread internal juice to pages that don’t traditionally get power.</p>
<p>Analysing competitiveness and competitor linkbuilding strategies</p>
<p>Richard pimped out Open Site Explorer to show how you can look at competitor backlinks. As a great example Kayak tools such as Top Pages on Domain are really useful for finding out about things they have had success with.</p>
<p>Phew! That was amazing &#8211; years of experience at CheapFlights condensed down into less than 20 minutes!</p>
<p>Make sure your <a target="_blank" href="http://www.freshegg.com/"><strong>Search Engine Optimisation</strong></a> is set up correctly. Any <a target="_blank" href="http://www.freshegg.com/web-design.htm"><strong>Web Design</strong></a> company worth their salt will advise you on the best methods</p>
<p> </p>
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		<title>Search Strategies That Are Industry Specific (Part 2)</title>
		<link>http://www.cobraconsulting.com/search-strategies-that-are-industry-specific-part-2/</link>
		<comments>http://www.cobraconsulting.com/search-strategies-that-are-industry-specific-part-2/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 03:52:46 +0000</pubDate>
		<dc:creator>SearchEngineOptimisation</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.cobraconsulting.com/search-strategies-that-are-industry-specific-part-2/</guid>
		<description><![CDATA[Watch out for duplicate content issues &#8211; e.g. is a search result page pointing to the same content as a static page.
 If blank pages show up it would be great to set up a script to detect these and straight away send an email to the relevant team asking them add content to the [...]]]></description>
			<content:encoded><![CDATA[<p>Watch out for duplicate content issues &#8211; e.g. is a search result page pointing to the same content as a static page.</p>
<p> If blank pages show up it would be great to set up a script to detect these and straight away send an email to the relevant team asking them add content to the page.  I like this idea.<br /> Use JS/CSS # solution for paginated pages &#8211; all pages are loaded as one page, avoids duplicate content cannibalisation for page 2,3,4 etc.</p>
<p> Make sure you use microformats on vacancy pages and ensure your listings stand out, specifically aimed at rucruitment is H-Resume microformat which is currently in beta.</p>
<p> David Fairhurst from Intelligent Retail &#8211; Retail SEO</p>
<p> David begins his pitch by explaining how important it is for your visitors when planning your ecommerce navigational structure as most of the time users don&#8217;t want to be routed around the website, but get straight to the product they are looking at.  The traditional model of a complex tree structure with 4-5 branches / categories before you get to the products are not actually the best way to do things. To <a target="_blank" href="http://www.freshegg.com/"><strong>SEO</strong></a> this kind of structure you need to spend a lot of time injecting unique content onto each of these pages &#8211; a big time drain.  This also creates a “content vacuum” where you have pages that just have links to other pages.These are minimal value pages to search engines, especially when you consider that Google track individual bounce rates.  These funnelling pages also don’t allow much cross-selling &#8211; high dropout rate, even up to 90%, and in the worst cases people start using internal Search instead &#8211; one step away from going elsewhere.</p>
<p> Instead &#8211; give visitors immediate access to exactly where they want to go &#8211; e.g. mega menus with loads of categories in the dropdown &#8211; sites like diy.com (B&amp;Q) have switched to this.  This gives you content heavy categories as standard and better opportunities for cross selling, but still options for refinements.  Bottom line: less clicks = less abandonment.</p>
<p> Of course if you choose the right company for your <a target="_blank" href="http://www.freshegg.com/web-design.htm"><strong>web design</strong></a>, they will always advise you on the best methods for your particular website</p>
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		<title>Some tips To Ensure Successful SEO Campaign</title>
		<link>http://www.cobraconsulting.com/some-tips-to-ensure-successful-seo-campaign/</link>
		<comments>http://www.cobraconsulting.com/some-tips-to-ensure-successful-seo-campaign/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 03:52:41 +0000</pubDate>
		<dc:creator>SearchEngineOptimisation</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[seo marketing]]></category>
		<category><![CDATA[Site Promotion]]></category>

		<guid isPermaLink="false">http://www.cobraconsulting.com/some-tips-to-ensure-successful-seo-campaign/</guid>
		<description><![CDATA[ You would certainly want people to come at you website if you have one. You will find millions of websites online. Certainly you would want people to come to your website. If you do not take any efforts to attract people, no one would visit your site link. In order to start an online [...]]]></description>
			<content:encoded><![CDATA[<p> You would certainly want people to come at you website if you have one. You will find millions of websites online. Certainly you would want people to come to your website. If you do not take any efforts to attract people, no one would visit your site link. In order to start an online business, initial step is to create a site. A very vital step is to carry out search engine marketing to market your site. SEO can also be very helpful in driving higher number of prospects to your websites making use of search engines.</p>
<p>  Number of websites are connected with the search engines. The users can reach the appropriate website only when they enter the keyword in area provided by the search engines. Hence one needs to take care while deciding on any keyword. Keyword plays an important role in attracting more customers. It is very necessary for you to know the important key terms that are highly searched by the web users on the search engines. If the keywords does not match with yours then the search engine will not show your link on the web page. People will not visit you site. Eventually you will lose sale.</p>
<p>  The fact is that search engines give importance to pages that have most commonly appearing keywords. More than that at the time of selecting the keywords you may also have to write plurals in place of singulars as users usually tend to use plurals. Many a times users search for ‘cars’ in place of ‘car’. A small difference like that of singular or plural can also have a great impact as there are chances of you losing the visitor as they do not get the link to your site. You must make use of different keywords together rather than a single keyword. At the time you make use of mixture of keywords it proves to be highly beneficial for you. It is very necessary that you must be confident about your keywords. Keywords used by you must be very clear and concise.</p>
<p> Lots of people of avoiding regular updates of their site thus making the look of the website very old and unattractive. Your site will be ignored if the information is very old. It is a common tendency of people that they do not find any reason to visit such a website which does not have any new thing in it. Hence you will have to be regular in updating you website. If daily update is not possible do it weekly or fortnightly. Regular updates will attract more customers. Finally you have to decide your preference. A good way is to add latest data to your website if you have no clue on about the updating procedure. Articles should be attractive and of readers’ interest. You would get amazing result!</p>
<p> Make sure that you update your site on a regular term. People don’t visit dull site again and again. Bring in interesting and latest information to your website. If not new data make sure that you give them interesting articles. You will hence have more profits with you by generating higher sales.</p>
<p>Additional Resources:<br /> <a target="_blank" title="{Affiliate Millionaire}" href="http://coenmayes.com/reviews/affiliate-marketing/affiliate-millionaire/affiliate-millionaire-review">Affiliate Millionaire Review</a><br /> <a target="_blank" title="{Affiliate Millionaire}" href="http://coenmayes.com/reviews/affiliate-marketing/affiliate-millionaire/affiliate-millionaire-bonus">Affiliate Millionaire</a></p>
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