You’ve probably heard the old phrase content is king you know?  My tests have shown this is B.S.

This article is contrary to popular advice concerning blog marketing, but it is also correct.  I am not going to reveal the names of sites just to protect them as they are not my own sites.  However, I will reveal to you some things that I have discovered and why content is NOT King but ONE WAY LINKS ARE KING!

I have taken it up. A new challenge. My client’s pages could not go to the first page of Google. I went to work to get it done.

I went through those pages on the first page and really wondered how they were there.  All the pages were nasty, poorly written content that looked to have been written by someone who does not speak English, or by someone who English no speak.  I think the source is  a content spinner. They are not neatly written variations of sentences but a product of crap article spinning software.

Apparently due to an oversight or an over estimation of his abilities the previous SEO guy was going after competitive keywords he had very little hope of ever ranking for especially with these crappy content pages.

My kindergartner could do this with the free article spinner we downloaded in a couple minutes from download com.

The internal site structure was mixed up, the internal links had errors like ‘home’ as anchor text, the sitemap was missing, and you don’t even want to know what was coming in from other sites.

If Google or any search engine for that matter was properly optimizing content then obviously the page results that show up as top results just would never happen.  So after this exhaustive research what conclusions can we draw?

Each of these websites had tons of one way links leading to them, though they were often spam like links from untrustworthy websites.  Next I took a look at their poorly ranking pages to see if there were problems immediately apparent and sure enough there were because these pages had no or very few incoming links.

In a fortnight I became a hero.You know How? I copied the links from other pages. Now my client is able to be on the first page of Google for the  sites he hired me for.

I did this mainly to prove a point to them and get fast results and now am going back to get them quality links from power, authority domains so their sites will have staying power in their first page rankings.

They’ve entrusted their SEO needs to me, and I’ve found that the best way to maximize SEO using web 2.0 marketing blog tactics with lots of links.