Web analytics is the process of measuring site statistics and analyzing traffic behavior. Here are there of the main benefits of web analytics.It is typical for any business to do some data analysis. Data analysis is used to determine sales, profit, loss rate, and market interest. However, in terms of establishing a strong e-presence for your website, there is one tool that you could used in order to collect necessary data that you would need to promote your site.Web analytics has been gaining steady popularity among websites, blogs and portals. It is used to analyze market trends and to identify website users or visitors. It is also used to determine the behavior of website users. It is a great tool to determine your latest website trends and your visitors?or users?preferences in terms of site features. Here are the benefits of web analytics.

Number 1: It helps monitor your visitors and users.With web analytics, you would know how long your visitor stayed in your website, who they are and where they came from. You will be able to know their clickstreams, the keywords they used, and how they came to be in your website (referrer pages, search engines, etc). You would be able to determine how many times a user or a visitor returned to your website and which pages were given preference.Number 2: It can help you optimize your website.Once you have carefully studied the actions of your visitors or web users, you would be able to act accordingly in order to optimize your website. You would also have an idea about the things that need changing and the aspects of your website that may appeal more to your market. You would know which pages are most viewed and which are basically ignored. You would be able to adjust certain aspects of your website that need improvement or adjustments. You could then fix any technical problems; or you could also improve, streamline or reshape site navigation to better assist your site users or visitors.Number 3: It can help you formulate a sales and e-marketing plan.Web analytics will be able to assist you in preparing for an e-marketing plan and course of action. This will be more effective because your plan would be based on actual facts and not mere probabilities.

The author is owner of an Online Marketing, he also supply  website design  and  web hosting to his clients.